Global Android Set-Top Box (STB) Market - 2023-2030

Overview

Global Android Set-Top Box (STB) Market reached US$ 0.5 billion in 2022 and is expected to reach US$ 2.2 billion by 2030, growing with a CAGR of 19.7% during the forecast period 2023-2030.

As consumers seek more interactive entertainment experiences in which the android setup box provides a platform that combines traditional content with online streaming services, apps and games. Android setup box offers a cost-effective transformation in which regular TVs into smart TVs and allows users to access online content and services without investing into buy new television.

The vast app ecosystem of Android OS contributes to the popularity of Android STBs. Users can access a wide range of apps from the Google Play Store, including streaming services, social media apps and games. It offers a user-friendly interface that is designed for easy navigation. Android setup box supports various multimedia formats that enable users to stream games, high-quality videos and images.

Asia-Pacific is among the growing regions in the global android set-top box (STB) market covering around 1/4th of the market due to the shift in technology, urbanization, population growth and technological advancement that drives the adoption of smart TVs. Android Set-Top Box (STB) offers an affordable way for users for upgrading their existing TV into smart capabilities.

Dynamics

The Influx of OTT Platforms

The rise in popularity of streaming services such as Netflix, Disney + and Amazon Prime Video led to a rise in demand for devices that easily provides access to these platforms. OTT enables users to convert their traditional TV into Smart TVs and allows users to enjoy a wide range of apps, games and streaming channels. Users can also download and install a wide range of apps directly from google play stores.

For instance, on 8 September 2022, ZTE Corporation strengthened its collaboration with TELE System through the introduction of the new UP1 decoder. The UP1 decoder integrates NETFLIX, making it the first retail DTV decoder to do so and this integration allows NETFLIX subscribers to enjoy the platform on the same device that offers DVB-T2 Live channels. With the UP1 decoder, users can access over 6,000 apps via the Google Play Store, including popular streaming services like Netflix, Disney + , Amazon Prime Video and Spotify.

Technology Advancement

Voice-controlled virtual assistants eliminate the need for manual remote-control navigation. Users can simply use voice commands to perform tasks such as changing channels, adjusting volume, searching for content and launching apps, this hands-free convenience enhances accessibility, especially for those with mobility challenges. Android TV incorporated with google assistance, amazon Alexa and others.

For instance, on 14 July 2021, Technicolor Connected Home and SKY Brasil unveiled SKY Connect, a next-generation set-top box that integrates Google Assistant's far-field voice technology and this innovation enables subscribers in Brazil to navigate their entertainment content using voice commands. SKY Connect represents a departure from traditional single-function CPEs, offering a multifunctional device that caters to a wide range of digital experiences.

The Rising Collaboration between Companies

Collaboration between hardware manufacturers, software developers and content providers lead to the integration of advanced features and capabilities in Android STB, this includes improvements in processing power, memory, graphics and connectivity options, resulting in a more powerful and versatile device. Collaboration between UI designers and software developers enhances the user experiences.

For instance, on 11 September 2022, SDMC, a prominent Android TV solution provider and iWedia S.A, a software solutions provider for connected TV devices, have collaborated on the development of a 4K Android TV hybrid set-top box and this partnership aims to offer a comprehensive Live TV business solution to the market. The solution comprises a 4K Android TV hybrid set-top box by SDMC, fully integrated with Google's Common Broadcast Stack (CBS) and a premium Live TV app developed by iWedia.

System Compatibility and Storage Issue

The hardware specifications of Android STBs can vary widely, leading to differences in performance, processing power and graphics capabilities. Lower-end devices may struggle to smoothly run resource-intensive apps and content. Developers who create apps for android face compatibility challenges across a different range of hardware configurations. The app that runs on a high-end setup box is not compatible when running on a small-end setup box.

Android STBs typically come with limited built-in storage that can quickly be consumed by app installations, updates and downloaded content and this can lead to users constantly having to manage their storage space, delete apps and clear caches to free up room. Users with a limited number of apps cause storage issues and this creates challenges for user who want to enjoy a variety of apps.

Segment Analysis

The global android set-top box (STB) market is segmented based on resolution, distribution channel, application and region.

The Rising Demand for HD Resolution Boost the Growth

During the forecast period, the HD Full HD segment holds a major share of around 1/3rd of the global android set-top box (STB) market. Consumers are increasingly adopting smart entertainment solutions which provide access to a wide range of content that includes streaming services, apps and virtual platforms. Android STBs offer a convenient and cost-effective way to transform regular HD and Full HD TVs into smart TVs. It provides a vast range of streaming services that includes Netflix, Amazon Prime and Youtube. HD and Full HD Tv widely used globally because they are affordable to buy and easily available.

For instance, on 7 March 2023, Canadian Telecommunications Company Telus partnered with technology firm 3SS to launch its new entertainment service on Android TV OS. The service offers users access to over 400 channels, more than 80,000 On Demand assets and third-party streaming apps. Telus introduced the new 4K Ultra HD Jade set-top box from Vantiva, which incorporates a powerful quad-core processor and Bluetooth 5.0 technology.

Geographical Penetration

The Rising Adoption of Integrating Entertainment Solutions in North America

North America is among the growing regions in the global android set-top box market covering more than 1/3rd of the market in 2022. Consumers in North America are increasingly adopting integrated entertainment solutions that combine traditional TV content with online streaming, apps and gaming. Android STBs provide a platform to fulfill these demands. The popularity of streaming services like Netflix, Disney + and others has led to a greater need for devices that can seamlessly access and stream these services on standard TVs.

For instance, on 9 January 2023, Amino, a global media and entertainment technology solutions provider, established a partnership with Xperi to support operator customers using the TiVo Managed IPTV Service. Amino has integrated its certified Android TV operator tier set-top box with the TiVo service, offering an alternative managed device solution for North American customers.

Competitive Landscape

The major global players include: SAGEMCOM, Evolution Digital, LLC, Technicolor, Coship, NVIDIA Corporation, ARRIS International Limited, Shenzhen Skyworth Digital Technology Co., Ltd., Kaonmedia Co., Ltd. and HUMAX Electronics Co., Ltd.

COVID-19 Impact Analysis

The pandemic caused lockdowns and travel restrictions in place, people spent more time at home, this led to a surge in demand for home entertainment solutions, including streaming services accessed through STBs As traditional entertainment options like theaters and live events were limited, consumers turned to stream platforms for content. Android STBs provided a convenient way to access a wide range of streaming apps and services.

Economic uncertainties caused by the pandemic led to reduced consumer spending in some regions, this could affect the purchasing decisions for non-essential items like STBs. The pandemic introduced operational challenges for manufacturers, including remote work, logistical difficulties and adherence to safety protocols, which could have impacted production and customer support.

AI Impact

AI algorithm analyzes user habits preference and interaction and then provides personalized content recommendations, these help the user to discover a wide variety of new movies, TV shows and apps and leads to an increase in more engaging entertainment experiences. AI also provides voice assistants like Alexa and google assistant that offers hand-free control over android setup box.

NLP technology advances the way the user interacts with AI-powered set up box in which the NLP algorithm uses sentiment analysis on the user as they are happy, sad or neutral and recommend movies according to that, this eliminates the need for specific commands or complex navigations and increases attractions. Users can easily do voice searches by speaking naturally rather than typing words.

The integration of AI techniques into set-top boxes is transforming the home entertainment landscape and enhancing user experiences. One of the notable applications is the usage of AI for super-resolution upscaling of video content, which improves the quality of high-definition and standard-definition programs. Instead of blurring images, AI algorithms compare a degraded version of the content with a full-resolution version, enabling the reconstruction of missing details.

Russia- Ukraine War Impact

Geopolitical conflicts create economic uncertainty that affects consumer spending habits and overall market conditions. If people become cautious about their financial situation, it could impact the demand for electronic devices, including setup box and the conflict led to disruptions in trade routes, border closures or other logistical challenges, it could potentially impact the supply chain for electronic components, which are used in manufacturing setup box.

Android set-up box manufacturers or component suppliers are based in conflict-affected regions, their operations could be disrupted, leading to potential delays in production and distribution. If international sanctions or trade restrictions are imposed as a result of the conflict, it could impact the import and export of electronics and technology products, including android set-up.

By Resolution

• HD Full HD
• 4K and Above

By Distribution Channel

• Online
• Brick Mortar

By Application

• Residential
• Commercial

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On 8 March 2023, Tata Elxsi, a company specializing in aiding multiple-system operators (MSOs), internet service providers and media firms in launching OTT video streaming services, discusses India's evolving OTT landscape, trends, 5G's impact and its future plans in an interview.
• On 7 July 2022, Ukrainian pay TV operator Kyivstar has chosen Inext to supply its next-generation set-top boxes. Kyivstar TV, established in 2019, offers over 320 TV channels with more than 100 in HD, along with an on-demand library housing over 20,000 movies and shows. The new Inext TV-X set-top box for Kyivstar incorporates a customized Android 10 version, dual-band Wi-Fi AC (IEEE 802.11ac) and Bluetooth 5.0 technology.
• On 20 September 2022, StarHub, a Singaporean telecommunications company, launched its TV + Pro set-top box, running the latest Operator Tier version of Android TV 11. The box supports Dolby Atmos and Dolby Vision technologies, offering a high-quality audio and visual experience. It comes preloaded with popular streaming apps like Disney + , Netflix and Viu, enhancing the entertainment options for users.

Why Purchase the Report?

• To visualize the global android set-top box market segmentation based on resolution, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of android set-top box market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global android set-top box market report would provide approximately 61 tables, 54 figures and 202 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies