PUBLISHER: DataM Intelligence | PRODUCT CODE: 1372131
PUBLISHER: DataM Intelligence | PRODUCT CODE: 1372131
Global Fruit Wines Market reached US$ 724.1 million in 2022 and is expected to reach US$ 1,464.1 million by 2030, growing with a CAGR of 9.2% during the forecast period 2023-2030.
Wines are one of the popular alcoholic beverages due to its taste and nutritional properties. According to the International Organisation of Vine and Wine, in 2022, 232 mhl of wine is consumed worldwide. In addition to grapes, manufacturers are developing wines from various types of fruits such as apples, pineapple and mango, to provide healthier and natural alcoholic beverages to the consumers.
The pleasant flavor and aroma of the fruit wine are gaining consumer attention, increasing the market demand. The changing consumer preferences for alcoholic beverages and the shift towards low-alcoholic and healthier fruity wines are driving the market demand. The fruit wines provide wine characteristics and also the refreshing taste and health benefits of various fruits. The availability of different tastes is the complementary factor for the global fruit wine market.
With the increasing trend of organic products in every category of food and beverage, fruit wine manufacturers are also focusing on the launch of organic fruit wines into the market to meet the demand for increasing organic product consumers. For instance, in February 2021, a woman entrepreneur in Nagaland announced the launch of 100% organic dragon fruit wine, from the ingredients that are specially imported from Canada.
The wide availability of various flavors in fruit wines is the key factor driving the market growth. Consumers are given a variety of flavor choices in the product range. For instance, in November 2022, Hill Zill Wines, an alcoholic beverages company introduced its new product range, Pomona's, a premium range of handcrafted fruit-flavoured wines. The product is available in three flavours including mango, strawberry and chocolate.
Similarly, in May 2022, Riboli Family Wines announced the launch of thier latest selection San Antonio Fruit Farm. The product is claimed to be the first dual-fruit flavour wine in the U.S. The combined flavor launch attracts consumers towards the product. The product is available in three different flavours including Peach Passion Fruit, Strawberry Guava, and Blackberry Orange.
The increasing demand for fruit wines in the global market is also increasing the competition among market players. Manufacturers are taking up new and innovative methods of product preparation to stand out in the market. For instance, in August 2020, Nashik-based Somanda Vineyards launched Anarkali, a pomegranate-based fruit wine into two styles such as medium sweet and off-dry for consumers to choose according to thier choices, covering two categories of consumers.
Vendange, America's 1st Tetra Wine Brand, launched the crafting of well-balanced wines in Tetra Pak. The product is available in three different sizes varying from 500 ml, 1000 ml and 1500 ml. In June 2023, Vendange introduced Vibe, a Tetrapak brand of wine with fruit flavors. This fruit-forward wine is available in three flavours such as Fruit Punch, Strawberry Limeade, and Blue Raspberry Lemonade.
Fruits wine market is still in the establishing stage whereas traditional grape wine is a very strong and established market that is now one of the major competitors for the fruit wine market that uses fruits such as apples and strawberries rather than grapes. According to the International Organization of Vine and Wine, the world's vineyards produced 74.8 mt of fresh grapes with an average yield of 10.2 t/ha in 2021. The high preference of consumers towards only traditional wine can retrain the market growth.
The complex conditions to maintain the perfect balance between wine characteristics and fruit flavour can be a greater challenge for the manufacturer during the production of the wines. In addition, technical challenges such as maintaining acid stability and adjustments in sugar quantities can be harder problems for fruit wine manufacturers.
The global fruit wines market is segmented based on fruit type, product, wine type, grade, packaging, distribution channel, application, and region.
The global fruit wines market is segmented based on product into sparkling wine, still wine and fortified wine. The sparkling wine segment accounted for the largest share of the global fruit wine market due to high consumer preference. The carbonation of the fruit wines makes it more attractive and tastier for the consumers to prefer them to pair this up with food. The special nature of these sparkling wines to choose them during celebrations and gathering drive the segment growth.
Manufacturers are introducing new and innovative types of sparkling fruit wines. For instance, in June 2022, Fruzzante, a brand from Hill Zill Wines Pvt Ltd, launched its one-of-its-kind sparkling 100% fruit wine in Delhi and Arunachal Pradesh. The product is available in various fruit types including mango, pineapple and orange.
The low-alcohol sparkling fruits are gaining immense popularity among health-conscious consumers. The new launches in this sector are driving the segment growth. In May 2021, the House of Gancia, producer of Italy's first sparkling wine, announced the launch of its new product line, Atto Primo. The new launch includes four low-alcohol real fruit flavour sparkling wines. The four flavors include lychee, peach, mango and blackberry.
Asia-Pacific region dominated the global fruit wine market, due to the high acceptance of these wines in this region. The increasing health awareness among consumers is driving them towards healthier alcoholic beverages with low alcohol content. The increasing export and import potential of countries such as India and China in this region is positively driving the market growth.
The increasing government initiatives to improve the market in this region boost the market growth. The development of new processing and incubation units for fruit wines is increasing the market demand in this region. For instance, in September 2023, Meghalaya CM inaugurated the North East Fruit Wine Incubation Centre at the IHM campus in Shillong.
The government is taking the initiative to provide proper training for fruit-wine making to improve the production capacity and quality of fruit wine. For instance, in September 2023, the Ministry of Doners, the government of India announced the three-month residential training program on fruit wine-making sponsored by the Northeastern Council.
The major global players in the market include: Field Stone Fruit Wines, Lyme Bay Cider Co Ltd, Ningxia Hong, Sula Rasa, Northern Compass, Rhythm Winery, Wildberry Beverages Pvt. Ltd., Elite Vintage Winery, Hill Top Berry Farm & Winery and St. James Winery.
The outbreak of the COVID-19 pandemic moderately impacted the global fruit wine market. The sudden lockdown declaration in the nation resulted in the shutdown of various wine manufacturing units. The disruption in the distribution channel created imbalance in the demand-supply chains.
Wines are mostly preferred and were in high demand in social gatherings. The lockdown restricted various celebrations and gathering activities, decreasing the demand for the market. In addition, the closure of bars and wine shops created a bad impact on the market growth. The availability of these products in most of the e-commerce websites with various varieties and discounts is expected to impact the market growth positively.
Incraesed health awareness among consumers decreased the high alcohol consumption to maintain good immunity. Wines with lower alochol percentage became famous in the beverage sector in the pandemic situation. The health advantages linked with the fruit wines motivated consumers to take up these products, positively impacting the market growth.
The Russia-Ukraine war had a negative impact on many industrial sectors, including alcoholic beverages. The war resulted in supply chain disturbances disrupting the global fruit-wine supply chain. The war created import and export trade disruptions, resulting in economic disturbances for the market. The political and economic uncertainty created due to the war had a negative impact on the fruit wine market.
The global fruit wines market report would provide approximately 77 tables, 83 figures and 189 Pages.
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