PUBLISHER: Grand View Research | PRODUCT CODE: 1726146
PUBLISHER: Grand View Research | PRODUCT CODE: 1726146
U.S. Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-trade, Off-trade), Competitive Analysis, And Segment Forecasts, 2025 - 2030
U.S. Wine Market Growth & Trends:
The U.S. wine market size is expected to reach USD 118.35 billion by 2030, registering a CAGR of 8.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Wine has gained wide-scale penetration across the U.S. as changing cultural norms and evolving lifestyles have led to an increased appreciation for wine as a beverage of choice. With a shift toward more sophisticated and diverse tastes, wine has become synonymous with socializing, dining, and celebratory occasions. The online sales of wine have made the product more affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.
Wine is considered a social drink, fit for all occasions-formal and informal. A scientific theory that makes wine suitable for the purpose of socializing is that its consumption activates endorphins. Moreover, wine is also considered to be healthy. Numerous scientific studies have shown that moderate consumption of wine can be good for cardiovascular health. The compounds present in grapes reduce the risk of some cancers, diabetes, and other cardiovascular diseases. Its antioxidants eliminate free radicals in the body. It is also believed that consuming wine in moderation increases longevity and boosts the resilience of some organs.
Wines are popular as they are consumed by a wide audience as an affordable choice for regular consumption, often being a go-to option for newcomers to the wine scene. With evolving lifestyles, there has been a noticeable shift towards lighter alcoholic beverages like wine, beer, and seltzers, from strong liquor. This changing trend is a significant driver behind the increasing number of wine enthusiasts and the growing demand for table wine.
U.S. Wine Market Report Highlights:
- The sparkling wine market is anticipated to grow at a CAGR of 9.2% from 2025 to 2030. The increasing interest of consumers towards consumption of sparkling wine in celebratory and social drinking occasions is driving the segment's growth
- Sales of wine through on-trade channel is expected to grow at a CAGR of 9.2% from 2024 to 2030. Increasing penetration of wine in bars and restaurants in the U.S. is driving the market growth in the coming years
- The off-trade distribution channel accounted for the major share across the U.S. The regular consumption of table and dessert wine is a major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on market growth
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
Chapter 3. U.S. Wine Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis - Porter's
- 3.5. Market Entry Strategies
Chapter 4. Consumer Buyer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Buyer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Wine Market: Product Estimates & Trend Analysis
- 5.1. U.S. Wine Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2022 & 2030
- 5.3. Table Wine
- 5.3.1. Table wine market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.4. Dessert Wine
- 5.4.1. Dessert wine market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.5. Sparkling Wine
- 5.5.1. Sparkling wine market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. U.S. Wine Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
- 6.2. On-Trade
- 6.2.1. Market estimates and forecast through on-trade, 2018 - 2030 (USD Billion)
- 6.3. Off-Trade
- 6.3.1. Market estimates and forecast through off-trade, 2018 - 2030 (USD Billion)
Chapter 7. Company Profiles
- 7.1. Recent developments & impact analysis, by key market participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. E. & J. Gallo Winery
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Constellation Brands, Inc.
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. The Wine Group
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Trinchero Family Estates
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Pernod Ricard
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Deutsch Family Wine & Spirits
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Accolade Wines
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Castel Freres
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Casella Family Brands
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Bronco Wine Company
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. E. & J. Gallo Winery
List of Tables
- Table 1. U.S. wine market - Key market driver analysis
- Table 2. U.S. wine market - Key market restraint analysis
- Table 3. U.S. table wine market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 4. U.S. dessert wine market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 5. U.S. sparkling wine market estimates and forecast, 2018 - 2030 (USD Billion)
- Table 6. U.S. wine market estimates and forecast through on-trade, 2018 - 2030 (USD Billion)
- Table 7. U.S. wine market estimates and forecast through off-trade, 2018 - 2030 (USD Billion)
- Table 8. Company categorization
List of Figures
- Fig. 1 US wine market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution channel snapshot
- Fig. 9 Regional snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 U.S. wine market size, 2018 to 2030 (USD Billion)
- Fig. 12 U.S. wine market: Value chain analysis
- Fig. 13 U.S. wine market: Profit margin analysis
- Fig. 14 U.S. wine market: Market dynamics
- Fig. 15 U.S. wine market: Porter's five forces analysis
- Fig. 16 Factors influencing buying decisions for U.S. wine
- Fig. 17 U.S. wine market, by Product: Key Takeaways
- Fig. 18 U.S. wine market: Product movement analysis, 2024 & 2030 (%)
- Fig. 19 U.S. table wine market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 20 U.S. dessert wine market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 21 U.S. sparkling wine market estimates and forecast, 2018 - 2030 (USD Billion)
- Fig. 22 U.S. wine market, by distribution channel: Key Takeaways
- Fig. 23 U.S. wine market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 24 U.S. wine market estimates and forecasts through on-trade, 2018 - 2030 (USD Billion)
- Fig. 25 U.S. wine market estimates and forecasts through off-trade, 2018 - 2030 (USD Billion)
- Fig. 26 Key company categorization
- Fig. 27 Company market share analysis, 2024
- Fig. 28 Strategic framework of U.S. wine market
