Global Mobile TV Market - 2023-2030

Overview

Global Mobile TV Market reached US$ 11.5 billion in 2022 and is expected to reach US$ 22.7 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

Greater accessibility of international programming via mobile TV has opened up the market to more viewers globally. Users may enjoy local content owing to the growth of mobile TV and wider international material reach. The growing trend of subscription-based mobile TV services helps to boost consumers demand for the mobile TV market.

Mobile TV apps have user-friendly interfaces that make it easy for viewers to navigate and discover content, further encouraging usage. The integration of digital payment methods and in-app purchases simplifies the subscription process and allows users to make payments conveniently.

In 2022, North America is expected to be the fastest growing region having less than 1/4th of the global market. An increase in product launches by the major key players helps to boost market growth over the forecast period. For instance, on October 05, 2023, Spectrum announced a launch of Spectrum Internet, Mobile TV and Voice services to more than 1,700 additional homes and small businesses in U.S. The product launch helps to boost market growth of the mobile TV.

Dynamics

Increasing Content Availability on the Mobile TV

Increasing content availability on mobile TV is indeed a crucial factor driving market growth in the mobile TV industry. The availability of a diverse range of content, including live TV channels, on-demand videos, movies, sports, news and more, is a significant driver. As more content providers and broadcasters optimize their offerings for mobile consumption, it attracts a larger user base.

The improvement in mobile network infrastructure, including the rollout of 5G technology helps to boost the market growth. The convenience factor encourages more people to subscribe to mobile TV services. According to the news published on August 20, 2022, YouTube said that users watch more than 180 million hours of YouTube on TV screen every day. YouTube application for free video streaming on mobile platforms is growing.

Rising Smartphone Penetration Globally

Rising smartphone penetration indeed plays a significant role in boosting the growth of the smartphone lens market. Many users prioritize camera quality when considering an upgrade, leading to a continuous cycle of demand for smartphones with improved camera lenses. Intense competition among smartphone manufacturers drives innovation in camera technology.

Smartphone users watch TV shows, sports events and other content while on the move. The flexibility aligns with the modern lifestyle where people often seek entertainment and information on their smartphones during travel. According to the Annual Status of Education Report (ASER) survey, the availability of smartphones in rural India was 36.5% in 2018 and increased to 61.8% in 2020 and 67.6% in 2021. Smartphone penetration is doubled in the past three years.

Limited Network Coverage

Limited network coverage for mobile TV indeed has a significant impact on market growth. Mobile TV refers to the ability to watch television content on mobile devices such as smartphones and tablets while on the go. To provide a seamless and satisfying mobile TV experience, a robust and widespread network infrastructure is essential.

Limited network coverage results in poor or inconsistent signal strength. It leads to interruptions in streaming, buffering issues and a generally subpar viewing experience. Mobile TV offer wide range of content such as live TV and streaming services. According to the survey conducted by the LocalCircle in India on February 2023, 69% of mobile users faced signal issues on daily basis.

Segment Analysis

The global mobile tv market is segmented based on Content, technology, service, application and region.

Increase in the Adoption of IPTV Technology in Mobile TV

IPTV technology segment holds the 1/3rd of the global market share in due to the increase in industrial adoption. Users often customize their IPTV subscriptions, selecting only the channels and content they are interested in. Many IPTV services offer time-shifted viewing options, allowing users to pause, rewind or record live TV, which is particularly useful for mobile users who may have interruptions while watching.

An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on January 26, 2023, RailTel launched an IPTV service over RailWire from January. IPTV service delivers television programming and other visual content using the internet protocol or transmission control protocol.

Geographical Penetration

Rising Popularity of the Mobile TV in Asia-Pacific

Asia-Pacific held around 50% the market share of the global mobile TV market due to its rich and diverse content landscape. Local content providers produce a wide array of content, including movies, TV shows and live events. International content is also popular, making the region a vibrant mobile TV market.

The rising popularity of online streaming services has surged in the region. Services like Amazon Prime Video, Netflix, Disney+ and local platforms offer a vast library of content accessible on mobile devices. An increase in Government initiatives helps to boost market growth over the forecast period. For instance, on February 21, 2023, the Government of India launched an Over-the-Top (OTT) platform for the Prasar Bharati. The Government also aims to take tier 2 and tier 3 cities with more auctions for new FM radio stations.

Competitive Landscape

The major global players in the market include: AT&T, Comcast, SPB TV, Time Warner Cable, Verizon Communications, Bell Canada, Bharti Airtel, Charter Communications, Consolidated Communications and Cox Communications.

COVID-19 Impact Analysis

Streaming platforms, such as Netflix, Amazon Prime Video, Disney+ and others, experienced significant growth during the pandemic. Many people subscribed to or increased their usage of these services to access a wide range of TV content on their mobile devices. The pandemic accelerated the trend of cord-cutting, as more consumers canceled traditional cable or satellite TV subscriptions in favor of streaming services accessible on mobile devices. The shift had a direct impact on the mobile TV market.

Major sporting events were postponed or canceled, leading to a temporary disruption in live sports programming. It affected mobile TV platforms that rely on sports content to attract viewers. The production of new TV content was disrupted due to lockdowns and safety measures, causing delays in the release of new series and episodes. It impacted the availability of fresh content on mobile TV platforms.

Russia Ukraine Impact

The Russia-Ukraine conflict creates economic uncertainty in the affected regions and globally. Economic instability may lead to reduced consumer spending, affecting subscriptions to mobile TV services. Currency fluctuations resulting from geopolitical tensions can impact the costs of mobile TV services, especially for businesses operating in or trading with countries directly affected by the conflict. Changes in exchange rates can affect pricing and profitability.

Mobile TV providers reconsider their plans for geographic expansion in regions directly impacted by the conflict. Uncertainty and risks associated with investing in these regions lead to delays or changes in expansion strategies. Content distribution agreements affected if there are disruptions to the supply chain or distribution networks. It impact the availability of certain TV channels or content on mobile TV platforms.

By Content

• Video-on-Demand
• Online Video
• Live Streaming

By Technology

• IPTV
• OTT
• Satellite
• Others

By Service

• Free to air service
• Pay TV service

By Application

• Commercial
• Personal

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On August 01, 2023, Xiaomi launched Redmi 12 5G smartphone, Redmi Watch 3 Active and Xiaomi Smart TV X series. The company has been testing the Redmi 12 5G smart phone on the Amazon e-commerce website.
• On August 05, 2023, Government of India launched direct-to-mobile technology for the live TV connections without data connection. Direct-to-mobile technology allow mobile phone users to watch TV on their devices.
• On January 19, 2023, RailTel provided Internet Protocol Television (IPTV) services to RailWire subscribers. RailTail is partnered with Hyderabad-based IPTV service firm city online media to provide these services to Railwire customers under ULKA TV brand.

Why Purchase the Report?

• To visualize the global mobile TV market segmentation based on content, technology, service, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of mobile TV market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global mobile TV market report would provide approximately 69 tables, 77 figures and 205 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies