Global Keratin Supplement Market - 2023-2030

Overview

Global Keratin Supplement Market reached US$ 800.1 million in 2022 and is expected to reach US$ 1,431.2 million by 2030, growing with a CAGR of 7.5% during the forecast period 2023-2030.

One major trend for driving keratin supplement market growth is the increasing consumer awareness regarding the benefits of keratin for hair, skin, and nail health. With a growing emphasis on personal grooming and wellness, consumers are seeking out products that can improve the appearance and strength of their hair and nails, leading to a surge in demand for keratin supplements. Additionally, the rise of social media and influencer culture has played a role in popularizing keratin supplements, further driving consumer interest.

In April 2020, Unilever announced the expansion of its OLLY brand into Canada with a presence on various e-commerce platforms. The Undeniable Beauty gummy, described as a "blend of Biotin, Keratin, and Vitamin C and E, is one of the nine OLLY supplements that appeared in Canada.

The hair care segment accounts for over half of the market share due to its effectiveness in promoting hair strength, growth, and overall health. Similarly, the Asia-Pacific dominates the Keratin Supplement market, capturing the largest market share due to increasing consumer awareness about hair health and rising disposable incomes in the region.

Dynamics

Increasing Awareness of Hair Health

Hair loss is on the rise globally, prompting increased interest in solutions like keratin supplements to strengthen hair and promote growth. According to the American Academy of Dermatology, by the time women turn 40, 40% of them `have noticeable hair loss. Keratin is a key structural protein in hair, providing strength, elasticity, and resilience. By supplementing with keratin, individuals may help strengthen the hair shaft, reducing the risk of breakage and hair loss due to mechanical damage.

Keratin supplements contain amino acids, which are the building blocks of proteins like keratin. These amino acids may play a role in promoting hair growth by providing the necessary nutrients for the formation of new hair follicles and supporting the growth phase of the hair cycle. As consumers become more educated about the structure of hair and the role of keratin in maintaining its strength, elasticity, and overall health, there is a growing interest in products that can support or enhance keratin levels in the body.

Growing Aging Population

According to WHO, 1 in 6 individuals on the globe will be 60 years of age or older by 2030. The number of individuals in the world who are 60 years of age or older is expected to double (to 2.1 billion) by 2050. As individuals age, their bodies naturally undergo various changes, including a reduction in the production of essential proteins like keratin. Keratin, a structural protein crucial for maintaining the health of hair, nails, and skin, experiences decline with age, leading to issues such as hair thinning, brittle nails, and loss of skin elasticity.

The desire to maintain a youthful appearance and overall well-being drives older adults to explore options that promote healthy aging. Keratin supplements offer a convenient solution to address cosmetic concerns related to aging, such as hair loss and skin aging. With advancements in formulation and increased awareness about the benefits of keratin, older individuals are more inclined to incorporate these supplements into their daily routine as part of their proactive approach to aging gracefully.

Competition from Other Supplements

The market for supplements promoting hair, skin, and nail health is crowded, with various products containing ingredients such as biotin, collagen, and vitamins. This diversity in the supplement market provides consumers with a range of choices, making it challenging for keratin supplements to stand out and gain market share. Keratin supplements face stiff competition from these alternatives, which may offer perceived or scientifically proven benefits.

Some individuals have concerns about the safety of keratin supplements, particularly regarding potential side effects or adverse reactions. Without clear evidence of safety, consumers feel hesitant to try these products. While keratin is believed to promote hair, skin, and nail health, there's limited scientific evidence supporting its effectiveness as a supplement. This lack of robust scientific backing deters potential consumers from purchasing keratin supplements in the robust supplement market promoting hair, skin, and nail health.

Segment Analysis

The global keratin supplement market is segmented based on source, keratin type, form, application, distribution channel and region.

Growing Demand for Hair Care Products

Hair care holds the highest share in the keratin supplements market growth primarily due to the widespread consumer demand for products that promote hair health and growth. Keratin, being a key structural protein in hair, is naturally associated with hair care and is widely marketed as a solution for improving hair strength, thickness, and overall appearance. Consumers seeking to address issues such as hair loss, thinning, or damage are particularly inclined to use keratin supplements as part of their hair care routine.

In May 2023, IFF launched new solutions based on its Howaru probiotic ingredient. With keraGEN-IV, a natural keratin supported by a new human clinical study ingredient that benefits from positive consumer evaluation - especially for hair and a whole form of vitamin C that is well-known in Europe for its role in collagen formation, IFF's most recent innovation, Kera-Biome, contains probiotics and other beneficial ingredients.

Geographical Penetration

Growing Population Seeking Hair Health Solutions in Asia-Pacific

The region's burgeoning population, particularly in countries like China and India, presents a vast consumer base seeking solutions for hair and nail health. In October 2023, Traya, India's health-tech brand, revealed significant results from a large-scale study involving more than 500,000 males. As per the study, 50.31% of Indian men who are experiencing hair loss are younger than 25 years old, and 25.89% of men under 21 have already reached Stage 3 or above. Additionally, The National Centre of Biotechnology Information states that in 2020, 20-30% of Indian women had serious hair loss or thinning hair.

Keratin supplements have emerged as a popular choice among consumers seeking to address these issues effectively. Keratin, being a key protein constituent of hair, plays a crucial role in maintaining its strength, elasticity, and overall health. Therefore, the rising awareness about the benefits of keratin supplementation in promoting hair growth and reducing hair loss has driven the demand for such products in the APAC region.

COVID-19 Impact Analysis

With lockdowns and restrictions in place worldwide, people have been more focused on self-care and personal wellness. This has led to a surge in demand for supplements that promote healthy hair, skin, and nails, including keratin supplements. Many individuals sought ways to maintain their appearance and well-being despite limited access to salons and spas.

However, the keratin supplement market, like many other industries, faced challenges related to disruptions in the supply chain caused by the pandemic. Manufacturing plants experienced closures or reduced production capacities due to lockdowns and health concerns among workers. These disruptions led to delays in product availability and potential shortages, affecting both manufacturers and consumers.

Russia-Ukraine War Impact Analysis

Geopolitical tensions and conflicts contributed to market uncertainty and consumer sentiment. During the war, consumers become more cautious about their spending habits, potentially leading to a decrease in demand for non-essential products such as keratin supplements. Additionally, concerns about supply chain disruptions or geopolitical risks prompted some consumers to stock up on essential items rather than discretionary purchases like supplements.

By Source

• Animal-based Keratins
• Plant-based Keratins
• Others

By Keratin Type

• Alpha-Keratin
• Beta-Keratin
• Hydrolyzed Keratin
• Keratin Amino Acid
• Others

By Form

• Capsule
• Tablet
• Gummies
• Others

By Application

• Hair Care
• Skin Care
• Nail Care
• Pet Care
• Active Pharmaceutical Ingredients
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacies
• Online Retailers
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In January 2020, Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, launched Vthrive the Vitamin Shoppe, a new line of premium vitamins, minerals, supplements, and essential oils for wellness consumers looking for simply clean formulas with the best ingredients. Advanced Keratin for hair, skin, and nails is available as a vegetable capsule under the Vthrive Vitamin Shoppe brand.
• In October 2023, Rasayanam launched Liquid Biotin with Collagen 25000mcg for improved Ayurvedic Wellness. It functions as a flexible two-in-one remedy, greatly increasing collagen and biotin levels and encouraging keratin synthesis.
• In September 2020, Wilder's, a men's hygiene and wellness brand, launched "Wilder's Beard Growth 3 in 1. With an efficient mix centered on biotin, collagen, and keratin, this supplement promotes the growth of beards and their aesthetic appeal.

Competitive Landscape

The major global players in the market include The Himalayan Organics, Hankintatukku Oy, NutriScience Innovations, LLC, Naturyz, LEO NUTRISCIENCE, SimplyHerbal, Keraplas, Unilever, American Standard Supplements, Pure Encapsulations.

Why Purchase the Report?

• To visualize the global keratin supplement market segmentation based on source, keratin type, form, application, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of keratin supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global keratin supplement market report would provide approximately 78 tables, 79 figures and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies