Keratin Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Form, By Application, By End User, By Region & Competition, 2020-2030F

Description

The Global Keratin Products Market was valued at USD 1.38 billion in 2024 and is anticipated to reach USD 2.67 billion by 2030, growing at a CAGR of 7.34% during the forecast period. Market growth is being driven by rising consumer demand for effective hair repair and strengthening treatments. Keratin, a naturally occurring protein in hair, is widely valued for its ability to reduce frizz, repair damage, and improve hair texture and shine. As concerns about hair health increase due to exposure to pollution, heat styling, and chemicals, more consumers are opting for keratin-based solutions. In addition, the increasing popularity of natural and bio-based personal care products has enhanced keratin's appeal, aligning with the shift toward safer and more sustainable beauty choices. Product advancements designed for different hair types and broader access to keratin products via e-commerce platforms are also fueling market expansion.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 1.38 Billion
Market Size 2030	USD 2.67 Billion
CAGR 2025-2030	7.34%
Fastest Growing Segment	Pharmaceuticals Products
Largest Market	Asia-Pacific

Key Market Drivers

Growing Innovation by Key Player

Ongoing innovation by leading industry players is significantly contributing to the growth of the global keratin products market. In July 2024, Keratin Complex expanded its product line with gallon-sized versions of its Keratin Care Smoothing Shampoo and Conditioner, along with the launch of a new Keratin Care Hand & Body Wash. Companies are heavily investing in R&D to create advanced keratin-based formulations that cater to evolving consumer expectations. These innovations emphasize improved product performance, safety, and ease of use-such as quicker application, extended effectiveness, and broader suitability for various hair types. Enhanced formulations with smoothing, anti-frizz, and strengthening properties are gaining traction, especially among consumers looking for salon-quality care at home. Furthermore, the inclusion of natural ingredients and clean-label concepts is rising, in response to the growing demand for eco-friendly and sustainable beauty products. These innovative efforts are helping brands stay competitive and ensure a robust pipeline of new product offerings, driving continued market growth.

Key Market Challenges

High Cost of Premium Products

The high cost associated with premium keratin products represents a notable challenge for the global market. Many keratin treatments and related products are priced at a premium, positioning them as luxury or salon-grade offerings. This makes them less accessible to a broader consumer base, particularly in emerging economies. In addition to the initial cost, the ongoing expense of maintaining keratin-treated hair can be prohibitive for many consumers. This cost sensitivity often pushes buyers to opt for more affordable alternatives or avoid such treatments altogether. The high pricing restricts wider market penetration and limits the customer base to a more affluent demographic. Addressing this issue requires manufacturers to explore cost-efficient production techniques and introduce lower-cost product lines, without compromising on effectiveness, to expand reach and compete more effectively in diverse markets.

Key Market Trends

Growing Demand for Natural & Bio-Based Products

A key trend shaping the global keratin products market is the increasing consumer preference for natural and bio-based formulations. As awareness grows about the environmental and health impacts of conventional beauty products, there is a marked shift toward clean-label, sustainably sourced, and ethically produced alternatives. Manufacturers are responding by developing keratin derived from natural materials such as wool, feathers, and plants. These bio-based alternatives are viewed as safer and more environmentally friendly, fitting the rising consumer demand for green beauty solutions. Innovations in extraction and formulation technologies are improving the efficacy and accessibility of natural keratin products, appealing to health-conscious buyers seeking effective and gentle hair care options. As the beauty industry continues to prioritize sustainability and transparency, natural keratin offerings are expected to play a central role in future market growth.

Key Market Players

Loreal S.A.
Rejuvenol
Scherdiva Salon LLC
Keratine Professional Pvt Ltd.
Me2 Hair Professional
Zoic Pharmaceuticals Pvt. Ltd
Vaibhav Perfumery
Glamcos Lifestyle Private Limited
HCP Wellness Private Limited
Kazima Aromatics

Report Scope:

In this report, the Global Keratin Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Keratin Products Market, By Form:

Liquid
Powder
Tablet

Keratin Products Market, By Application:

Cosmetic & Personal Care Products
Pharmaceuticals Products
Others

Keratin Products Market, By End User:

Professional Salons
Home Use
Others

Keratin Products Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Keratin Products Market.

Available Customizations:

Global Keratin Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. Global Keratin Products Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Form (Liquid, Powder, Tablet)
- 5.2.2. By Application (Cosmetic & Personal Care Products, Pharmaceuticals Products, Others)
- 5.2.3. By End User (Professional Salons, Home Use, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Keratin Products Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Form
- 6.2.2. By Application
- 6.2.3. By End User
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Keratin Products Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Form
    - 6.3.1.2.2. By Application
    - 6.3.1.2.3. By End User
- 6.3.2. Canada Keratin Products Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Form
    - 6.3.2.2.2. By Application
    - 6.3.2.2.3. By End User
- 6.3.3. Mexico Keratin Products Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Form
    - 6.3.3.2.2. By Application
    - 6.3.3.2.3. By End User

7. Europe Keratin Products Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Form
- 7.2.2. By Application
- 7.2.3. By End User
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Keratin Products Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Form
    - 7.3.1.2.2. By Application
    - 7.3.1.2.3. By End User
- 7.3.2. Germany Keratin Products Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Form
    - 7.3.2.2.2. By Application
    - 7.3.2.2.3. By End User
- 7.3.3. Spain Keratin Products Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Form
    - 7.3.3.2.2. By Application
    - 7.3.3.2.3. By End User
- 7.3.4. Italy Keratin Products Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Form
    - 7.3.4.2.2. By Application
    - 7.3.4.2.3. By End User
- 7.3.5. United Kingdom Keratin Products Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Form
    - 7.3.5.2.2. By Application
    - 7.3.5.2.3. By End User

8. Asia-Pacific Keratin Products Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Form
- 8.2.2. By Application
- 8.2.3. By End User
- 8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Keratin Products Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Form
    - 8.3.1.2.2. By Application
    - 8.3.1.2.3. By End User
- 8.3.2. Japan Keratin Products Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Form
    - 8.3.2.2.2. By Application
    - 8.3.2.2.3. By End User
- 8.3.3. India Keratin Products Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Form
    - 8.3.3.2.2. By Application
    - 8.3.3.2.3. By End User
- 8.3.4. Australia Keratin Products Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Form
    - 8.3.4.2.2. By Application
    - 8.3.4.2.3. By End User
- 8.3.5. South Korea Keratin Products Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Form
    - 8.3.5.2.2. By Application
    - 8.3.5.2.3. By End User

9. Middle East & Africa Keratin Products Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Form
- 9.2.2. By Application
- 9.2.3. By End User
- 9.2.4. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Keratin Products Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Form
    - 9.3.1.2.2. By Application
    - 9.3.1.2.3. By End User
- 9.3.2. Saudi Arabia Keratin Products Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Form
    - 9.3.2.2.2. By Application
    - 9.3.2.2.3. By End User
- 9.3.3. UAE Keratin Products Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Form
    - 9.3.3.2.2. By Application
    - 9.3.3.2.3. By End User
- 9.3.4. Turkey Keratin Products Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Form
    - 9.3.4.2.2. By Application
    - 9.3.4.2.3. By End User

10. South America Keratin Products Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Form
- 10.2.2. By Application
- 10.2.3. By End User
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Keratin Products Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Form
    - 10.3.1.2.2. By Application
    - 10.3.1.2.3. By End User
- 10.3.2. Argentina Keratin Products Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Form
    - 10.3.2.2.2. By Application
    - 10.3.2.2.3. By End User
- 10.3.3. Colombia Keratin Products Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Form
    - 10.3.3.2.2. By Application
    - 10.3.3.2.3. By End User

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Loreal S.A.
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. Rejuvenol
- 14.1.3. Scherdiva Salon LLC
- 14.1.4. Keratine Professional Pvt Ltd.
- 14.1.5. Me2 Hair Professional
- 14.1.6. Zoic Pharmaceuticals Pvt. Ltd
- 14.1.7. Vaibhav Perfumery
- 14.1.8. Glamcos Lifestyle Private Limited
- 14.1.9. HCP Wellness Private Limited
- 14.1.10. Kazima Aromatics