Global AI in Personalized Nutrition Market - 2025-2032

Global AI in personalized nutrition Market size reached US$ 1.12 billion in 2024 and is expected to reach US$ 4.26 billion by 2032, growing with a CAGR of 18.19% during the forecast period 2025-2032.

Artificial Intelligence (AI) is transforming the personalized nutrition market by enabling tailored dietary recommendations through advanced data analysis. AI applications in nutrition encompass smart and personalized nutrition, dietary assessment, food recognition and tracking, predictive modeling for disease prevention, and disease diagnosis and monitoring. For instance, AI-based smartphone applications like the PROTEIN app have been developed to provide personalized nutrition and healthy living guidance, reflecting users' perspectives and behavior changes.

Moreover, AI facilitates the self-monitoring of various health metrics, including blood glucose levels, body weight, heart rate, fat percentage, blood pressure, activity tracking, and calorie intake. This technological advancement enhances the accuracy of dietary monitoring, facilitating more effective personalized nutrition strategies.

Global AI in Personalized Nutrition Market Dynamics

Driver - AI-Powered Microbiome Analysis for Hyper-Personalized Diets

Artificial intelligence (AI)-powered microbiome analysis is significantly advancing hyper-personalized diets by tailoring nutritional recommendations based on individual gut flora composition. In a multicenter randomized controlled trial, an AI-assisted personalized diet demonstrated a more than 50% improvement in Patient Assessment of Constipation Quality of Life (PAC-QoL) scores for 88% of participants, compared to 40% in the control group (p = 0.001). Additionally, personalized nutrition interventions have shown a statistically significant rise in the beneficial Faecalibacterium genus (p = 0.04), highlighting the efficacy of AI-driven dietary customization.

Restraint - Ethical Concerns in AI-Driven Dietary Recommendations

Ethical concerns, including data privacy, algorithmic biases, and lack of regulatory oversight, are restraining the adoption of AI-driven dietary recommendations in personalized nutrition. A study found that 62% of consumers worry about how their health data is used in AI-driven nutrition platforms, impacting trust and adoption rates. Additionally, biases in AI models can lead to inaccurate or potentially harmful dietary suggestions, particularly for underrepresented populations, limiting the effectiveness of AI-powered solutions.

Segment Analysis

The global AI in personalized nutrition market is segmented based on technology, deployment mode, end-user, application, and region.

AI-Powered Personalized Nutrition is Gaining Traction in the Market

Artificial Intelligence (AI) and Machine Learning (ML) technologies are significantly advancing the personalized nutrition market by enabling precise dietary assessments and tailored recommendations. Advanced ML algorithms can analyze photographs of meals, providing instant, objective evaluations of portion sizes and nutrient content, thereby reducing biases inherent in traditional self-reported methods. This technological advancement enhances the accuracy of dietary monitoring, facilitating more effective personalized nutrition strategies.

In October 2023, AHARA, a leader in precision nutrition and the only evidence-based, food-first nutrition plan, has launched a free version of its leading personalized nutrition plan, empowering all individuals to take control of their health. This initiative reinforces Ahara's commitment to making customized precision nutrition preventative health plans accessible to individuals and empowering them to improve their health through a personalized food-first approach.

The Ahara Basic free plan offers users an opportunity to harness AHARA's data-driven health insights without any financial barrier. With the Basic Plan, users can access a scientifically based questionnaire that delivers personalized information on the key nutrients their body needs and a practical way to achieve their nutrition goals without an in-person doctor visit or the large price tag attached.

AI in Personalized Nutrition Market Regional Analysis

Rapid Technological Advancements in North America.

Artificial Intelligence (AI) is revolutionizing personalized nutrition in North America by enabling tailored dietary recommendations through advanced data analysis. The integration of AI with digital devices facilitates real-time, multi-type data collection, enhancing the precision of nutrition care. This technological advancement allows for the development of sophisticated applications in medicine and nutrition, improving the quality and safety of nutrition support care.

Moreover, AI-powered analysis of consumer data can identify trends and predict market demands, enabling food companies to tailor their marketing campaigns to specific demographics and promote products more effectively. This capability is particularly significant in North America, where consumer preferences are diverse and rapidly evolving.

Viocare's flagship product is VioScreen, a web-based dietary assessment tool that uses a graphical food frequency questionnaire (FFQ) to collect and analyze data on food intake and nutrient consumption. VioScreen is used by leading health and nutrition researchers, such as the National Institutes of Health (NIH), top universities, and healthcare organizations. VioScreen leverages AI and machine learning to provide accurate and personalized dietary feedback and recommendations based on scientific evidence. Viocare also offers custom solutions for nutrition-based research, clinical, or wellness programs. As of 2022, Viocare has raised $2.5 million in funding from angel investors and grants. The company has not exited or been acquired yet.

Technology Analysis

Artificial Intelligence (AI) is revolutionizing personalized nutrition by enabling precise dietary assessments and tailored recommendations. Advanced machine learning algorithms can analyze photographs of meals, providing instant, objective evaluations of portion sizes and nutrient content, thereby reducing biases inherent in traditional self-reported methods. This technological advancement enhances the accuracy of dietary monitoring, facilitating more effective personalized nutrition strategies.

Moreover, AI applications extend to predictive modeling for disease prevention, integrating individual dietary patterns, health metrics, and genetic information to tailor dietary advice. These applications aim to enhance adherence to dietary guidelines and improve overall nutritional outcomes. This integration of AI into personalized nutrition signifies a shift towards more individualized and effective dietary interventions, potentially transforming public health nutrition strategies.

Competitive Landscape

The major global players in the market include Nestle S.A., EatLove, Inc., Season Health, Inc., Hungryroot, Inc., Nutrium, Lda., DNAfit Life Sciences Ltd., Nutrigenomix Inc., Instacart, Weight Watchers International, Inc., and Daily Harvest, Inc.

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Target Audience 2024

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