Personalized Nutrition Market by Measurement Type, Application, Distribution Channel, End-Use

List of Tables

The Personalized Nutrition Market was valued at USD 13.41 billion in 2023, expected to reach USD 15.54 billion in 2024, and is projected to grow at a CAGR of 16.13%, to USD 38.22 billion by 2030.

Personalized nutrition represents a scope within the health and wellness industry that tailors dietary recommendations and nutritional interventions to individual needs, taking into account genetic, phenotypic, and lifestyle data. The necessity of personalized nutrition arises from the increasing awareness of the limitations of generic dietary guidelines and the growing prevalence of diet-related chronic diseases. Its applications span improving health outcomes, managing weight, enhancing performance sports nutrition, and preventing chronic diseases by offering more precise nutritional guidance. The end-use scope includes individuals, healthcare providers, nutritionists, athletic professionals, and companies offering wellness solutions.

KEY MARKET STATISTICS
Base Year [2023]	USD 13.41 billion
Estimated Year [2024]	USD 15.54 billion
Forecast Year [2030]	USD 38.22 billion
CAGR (%)	16.13%

Key factors driving growth in this market include advancements in genetic testing, increasing consumer preference for customized health solutions, and the rising integration of digital health technologies. The latest opportunities in this space lie in developing scalable, user-friendly platforms that incorporate AI and machine learning to analyze vast datasets for creating personalized diet plans. Companies can capitalize by collaborating with research institutions to enhance the accuracy of nutritional genomics and by expanding partnerships with wearable technology firms to offer real-time feedback on dietary effects. However, challenges persist, notably in data privacy concerns, high costs associated with personalized nutrition solutions, and the complexity of accurately interpreting genetic and microbiome data. Limited consumer understanding of personalized nutrition's benefits can also hinder adoption rates.

Innovative areas for potential business growth include the integration of gut microbiome research with dietary recommendations, exploring nutrigenomics, and developing affordable home-testing kits for continuous health monitoring. Companies should focus on creating tools that can offer actionable insights without overwhelming users with technical jargon. The personalized nutrition market exhibits a dynamic nature, characterized by rapid technological advancements and increasing consumer demand for individualized health solutions. Therefore, firms should adopt agile strategies, focus on clear communication of privacy measures, and continuously innovate to stay ahead in this burgeoning field.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Personalized Nutrition Market

The Personalized Nutrition Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increasing health & wellness and nutrition awareness among the global population
- Preference for personalized nutrition for pregnant women and children
- Rising acceptance of genetic testing and DNA analysis
Market Restraints
- High costs associated with personalized nutrition products
Market Opportunities
- Advancements in personalized nutrition technologies with AI & ML
- Emerging startup ecosystem with surging adoption of online personalized nutrition services
Market Challenges
- Complexity of collecting and analyzing data to develop a personalized nutrition

Porter's Five Forces: A Strategic Tool for Navigating the Personalized Nutrition Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Personalized Nutrition Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Personalized Nutrition Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Personalized Nutrition Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Personalized Nutrition Market

A detailed market share analysis in the Personalized Nutrition Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Personalized Nutrition Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Personalized Nutrition Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Personalized Nutrition Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Archer Daniels Midland Company, Arla Foods amba, Atlas Biomed Group Limited, Balchem Corporation, BASF SE, Bayer AG, Baze Labs, Inc., DayTwo Inc, DNAlysis Biotechnology, Elo Health, Inc., Flore by Sun Genomics, Fonterra Co-Operative Group Limited, Gainful Inc., Glanbia PLC, Habit LLC, Herbalife Nutrition Ltd., Ingredion Incorporated, Kerry Group PLC, Koninklijke DSM N.V., Nestle S.A., Nutrigenomix Inc., Nutrisense, Inc., Perfood GmbH, Salvo Health, Suggestic Inc., Viome Life Sciences, Inc., and Zinzino AB.

Market Segmentation & Coverage

This research report categorizes the Personalized Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Measurement Type, market is studied across Active Measurement and Standard Measurement.
Based on Application, market is studied across Indication-based and Standard Supplements.
Based on Distribution Channel, market is studied across Online pharmacies & e-Commerce Site, Retail Pharmacies, Specialty Stores, and Supermarkets/Hypermarkets.
Based on End-Use, market is studied across Direct-to-Consumer, Hospitals & Clinics, and Wellness & Fitness Centers.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-3D2FD205B9A7

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing health & wellness and nutrition awareness among the global population
  - 5.1.1.2. Preference for personalized nutrition for pregnant women and children
  - 5.1.1.3. Rising acceptance of genetic testing and DNA analysis
- 5.1.2. Restraints
  - 5.1.2.1. High costs associated with personalized nutrition products
- 5.1.3. Opportunities
  - 5.1.3.1. Advancements in personalized nutrition technologies with AI & ML
  - 5.1.3.2. Emerging startup ecosystem with surging adoption of online personalized nutrition services
- 5.1.4. Challenges
  - 5.1.4.1. Complexity of collecting and analyzing data to develop a personalized nutrition
5.2. Market Segmentation Analysis
- 5.2.1. Measurement Type: Large-scale use of active measurements owing to their flexibility and adaptability to everyday life
- 5.2.2. Application: Rising adoption of disease-based personalized nutrition to mitigate disease risk and manage symptoms
- 5.2.3. Distribution Channel: High emphasis on online pharmacies and e-commerce due to the convenience and accessibility offered
- 5.2.4. End-Use: Prominence of personalized nutrition in wellness & fitness centers to achieve optimal health and fitness outcomes
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Personalized Nutrition Market, by Measurement Type

6.1. Introduction
6.2. Active Measurement
6.3. Standard Measurement

7. Personalized Nutrition Market, by Application

7.1. Introduction
7.2. Indication-based
7.3. Standard Supplements

8. Personalized Nutrition Market, by Distribution Channel

8.1. Introduction
8.2. Online pharmacies & e-Commerce Site
8.3. Retail Pharmacies
8.4. Specialty Stores
8.5. Supermarkets/Hypermarkets

9. Personalized Nutrition Market, by End-Use

9.1. Introduction
9.2. Direct-to-Consumer
9.3. Hospitals & Clinics
9.4. Wellness & Fitness Centers

10. Americas Personalized Nutrition Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Personalized Nutrition Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Personalized Nutrition Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. NIH's USD 189 Million Investment in Personalized Nutrition
- 13.3.2. AHARA Brings its Personalized Nutrition Solution to Employers for Preventive Health
- 13.3.3. Earth Fare and GenoPalate Forge Collaboration, Paving the Way for Genetic Personalization in the Grocery Sector
- 13.3.4. NourishedRx Joins ProHealth Connect network, Expanding Food And Nutrition Access For 17 Million Individuals
- 13.3.5. Viome Acquires Naring Health to Further Its Lead In Personalized Nutrition and Longevity
- 13.3.6. Albertsons Companies Launches Nutrition Insights to Sincerely Health Platform
- 13.3.7. Bayer Launches Unit To Develop New Precision Health Consumer Products
- 13.3.8. Viome Expands Personalized Preventive Nutrition Mission To Canada
- 13.3.9. Personalized Nutrition Brand Gainful Launches at Target
- 13.3.10. Ajinomoto Philippines Launches Personalized "Nutrition Advice" App To Help Filipinos Be Healthy
- 13.3.11. Elo Raises USD 10 Million A-Round and Launches Smart Protein, A Wearable-Powered Protein Formulated for Optimal Recovery

Companies Mentioned

1. Amway Corporation
2. Archer Daniels Midland Company
3. Arla Foods amba
4. Atlas Biomed Group Limited
5. Balchem Corporation
6. BASF SE
7. Bayer AG
8. Baze Labs, Inc.
9. DayTwo Inc
10. DNAlysis Biotechnology
11. Elo Health, Inc.
12. Flore by Sun Genomics
13. Fonterra Co-Operative Group Limited
14. Gainful Inc.
15. Glanbia PLC
16. Habit LLC
17. Herbalife Nutrition Ltd.
18. Ingredion Incorporated
19. Kerry Group PLC
20. Koninklijke DSM N.V.
21. Nestle S.A.
22. Nutrigenomix Inc.
23. Nutrisense, Inc.
24. Perfood GmbH
25. Salvo Health
26. Suggestic Inc.
27. Viome Life Sciences, Inc.
28. Zinzino AB