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PUBLISHER: Euromonitor International | PRODUCT CODE: 1459415
PUBLISHER: Euromonitor International | PRODUCT CODE: 1459415
Tissue and Hygiene in Japan
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PAGES: 49 Pages
DELIVERY TIME: 1-2 business days
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In 2023, both retail and away-from-home tissue and hygiene in Japan maintained growth in current value terms. Demographics, the fading away of COVID-19, and inflation were key factors affecting the industry in 2023. Baby-related products such as nappies/diapers/pants and baby wipes continued to struggle to achieve growth in retail current value terms, along with the accelerating decrease in the number of newborn babies. On the other hand, the elderly population continued to increase, which drove...
Euromonitor International's Tissue and Hygiene in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPJP
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Volumes fall as prices rise in 2023
- Brands encourage a shift to slim/thin/ultra-thin towels
- Unicharm has an inimitable presence
PROSPECTS AND OPPORTUNITIES
- In addition to changing demographics, expansion of washable menstrual underwear could threaten growth
- From products in a silo to holistic femcare
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Massive decrease in the number of newborn babies impacts sales
- Price increases now under control, but fierce competition remains
- Continuous shift to disposable pants
PROSPECTS AND OPPORTUNITIES
- Expansion of the ecosystem will be important
- Players will seek to build loyalty
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Value growth supported by inflation
- Unicharm continues to dominate
- Daio's attempts to destigmatise incontinence
PROSPECTS AND OPPORTUNITIES
- Growth expected as the population ages
- Product-to-product recycling in action
- Potential for men's light adult incontinence products
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Despite overall decline, cosmetic wipes continues to rebound
- General purpose wipes maintains its decline
- Daio discontinues the Puana brand to focus on Jokin Dekiru series
PROSPECTS AND OPPORTUNITIES
- Increasing older population set to support sales of moist toilet wipes
- A tough forecast for baby wipes
- A potential move towards more specialised products
CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Strong price increases and inflation push down volume demand
- Volume sales of paper towels and toilet paper fall, while boxed facial tissues increases
- A new development in retail tissue
PROSPECTS AND OPPORTUNITIES
- New suggestions for usage to make consumers' lives a little better
- The rise of private label in a tough economy
- Change of packaging could lead to sustainability storytelling
CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- The recovery of tourism, especially inbound tourism, drives growth for AFH tissue
- Foodservice fails to return to the pre-pandemic level, hampering growth for AFH tissue
- Price increases are inevitable
PROSPECTS AND OPPORTUNITIES
- Tourism set to drive growth for AFH tissue
- Population aged 65+ set to keep increasing
- Adult incontinence recycling on track
CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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