PUBLISHER: Euromonitor International | PRODUCT CODE: 1283839
PUBLISHER: Euromonitor International | PRODUCT CODE: 1283839
Toys and Games in China
Traditional toys and games and video games each recorded a high single-digit current value decline in 2022, due to the spread of the Omicron variant of COVID-19. For traditional toys and games, current value sales plummeted drastically as offline traffic faced great fluctuations in line with the on-and-off lockdown measures in all major metropolitan areas of China throughout the year. Declining consumer confidence and shrinking disposable incomes were also not good news, resulting in a general c...
Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sharp decline for traditional toys and games due to tight pandemic-related controls
- Dolls and accessories, and construction remain strong despite overall underperformance in 2022
- Lego maintains its lead, but Pop Mart's track record of growth interrupted
PROSPECTS AND OPPORTUNITIES
- Easing of pandemic prevention measures set to fuel strong rebound
- Innovations in IP localisation key to sustained growth
- Rethinking channel priorities will become crucial as online penetration grows rapidly
CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
VIDEO GAMES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Video games suffers its first decline for many years
- Volume sales of video games hardware continue to decline due to supply shortages and weak demand
- miHoYo increases its share and takes third place in video games, behind Tencent and NetEase
PROSPECTS AND OPPORTUNITIES
- Will AI disrupt the future of video games?
- The benefits of cloud gaming remain to be seen
- AR/VR headsets promises growth in a post-pandemic future
CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2017-2022
- Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Video Games: % Value 2018-2022
- Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 24 Distribution of Video Games by Format: % Value 2017-2022
- Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
