Consumer Health in New Zealand

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
• Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2018-2023
• Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
• Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
• Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
• Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Early start to the flu season results boosts demand for analgesics
• Panadol and Nurofen remain the go-to choices for analgesics among New Zealanders
• Supermarkets and pharmacies share sales of analgesics

PROSPECTS AND OPPORTUNITIES

• Older demographic will be key element of growth for pain relieving medicines
• GSK Consumer Healthcare trials natural, plant-based analgesic in keeping with consumer demand for more 'natural' products
• Incumbent brands to strengthen their hold over the market

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2018-2023
• Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
• Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
• Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
• Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Greater demand for cough, cold and allergy remedies, thanks to return of pre-pandemic lifestyles and early start to flu season
• Pharyngeal preparations begin to close the gap with medicated confectionery
• Major brands continue to vie for leading position

PROSPECTS AND OPPORTUNITIES

• Increased focus on preventative health should benefit sales
• Ban on cough remedies containing pholcodine in Australia could prompt similar measures from Medsafe
• Slow growth for e-commerce channel as consumers prefer to shop in-store

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Resurgence of dining out increases demand for digestive remedies
• Poor diets with a lack of fibre result in indigestion and heartburn
• Reckitt Benckiser maintains its lead in digestive remedies, ahead of Johnson & Johnson

PROSPECTS AND OPPORTUNITIES

• More New Zealanders expected to resort to digestive remedies, due to poor diets
• Improving gut health will be key focus of packaged food manufacturers and producers of dietary supplements
• Consumer loyalty to their chosen remedies will remain an obstacle for smaller players

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Growth of antifungals strengthens as New Zealanders engage in more physical activities
• Dynamic performance for hair loss treatments, due ageing population and rising stress levels
• International players retain their lead

PROSPECTS AND OPPORTUNITIES

• Demographic trends will continue to shape dermatologicals, moving forward
• Beauty products to provide tougher competition for dermatologicals
• Social stigma of certain products is likely to benefit online sales

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2018-2023
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
• Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Steady growth for NRT smoking cessation aids as prevalence of smoking declines in New Zealand
• NRT gum and NRT patches account for majority of sales
• Static competitive landscape as consumers prefer to stay loyal to a single brand

PROSPECTS AND OPPORTUNITIES

• Sluggish performance expected, due to lack of innovation
• More consumers take up vaping amid decline in cigarette smoking
• New Zealand implements tough anti-smoking laws to reduce smoking

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• High levels of stress and anxiety lead to disruption of sleep patterns
• Increased evening screen time usage fuels demand for sleep aids among teenagers
• Sleep Drops leads the market for sleep aids

PROSPECTS AND OPPORTUNITIES

• Further growth expected for sleep aids, as stress and anxiety levels show no signs of abating
• Growing competition from substitute products which focus on improving sleep health
• No major changes to competitive landscape, due to lack of new product development

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2018-2023
• Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
• Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
• Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Declining eye health due to increase in screen time and ageing population
• Increase in outdoor activities drives demand for allergy eye care
• Clear Eyes retains its lead as mist formats prove popular with consumers

PROSPECTS AND OPPORTUNITIES

• Bright future predicted for eye care
• Climate change will impact hay fever sufferers
• Ageing population will fuel demand for products designed to relieve dry eye symptoms

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2018-2023
• Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
• Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
• Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
• Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Demand for wound care products increases, as New Zealanders return to their usual pre-pandemic routines
• Wound care suffers from maturity
• Channel dynamics remain relatively static amid slow growth of e-commerce

PROSPECTS AND OPPORTUNITIES

• Growth of wound care to stabilise, following post-pandemic boom, although demographic trends could have positive effect
• Further opportunities environmental sustainability for wound care
• No expected changes to competitive landscape

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2018-2023
• Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
• Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
• Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
• Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Demand for vitamins slows, as lifestyles normalise post-pandemic
• Manufacturers invest in multivitamins targeted at specific health needs, in order to boost consumption
• Inflationary pressures impact manufacturers and consumers

PROSPECTS AND OPPORTUNITIES

• Continued shift to increasing personalisation
• Growth opportunities in terms of innovative formats
• New therapeutic goods legislation to impact industry

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2018-2023
• Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
• Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
• Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
• Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
• Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Rising inflation impacts unit prices for dietary supplements
• Consumers gravitate towards products claiming to address specific health requirements, in keeping with a more holistic approach to wellbeing
• Growing demand for products addressing women's health and beauty needs, with collagen-based formulations gaining traction

PROSPECTS AND OPPORTUNITIES

• New regulations regarding natural health products to impact industry
• Pill fatigue drives growth in innovative new formats
• Growing demand for plant-based supplements

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• High obesity rates drive growth in weight management and wellbeing, with supplement nutrition drinks leading the way
• Meal replacements continue to decline, despite wide product variety, while weight loss supplements retain their appeal
• Strong competition from sports nutrition places pressure on sales

PROSPECTS AND OPPORTUNITIES

• High obesity levels will sustain demand for weight management and wellbeing products
• Ageing population presents opportunity for supplement nutrition drinks
• Weight management products will face growing competition from other products targeting a similar demographic

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Strong performance for sports nutrition, with protein/energy bars leading the way
• Non-protein still has much scope for development
• Local ANZ brands continue to dominate the market

PROSPECTS AND OPPORTUNITIES

• Protein products have opportunity to target wider demographic amid ageing population
• High-quality plant-based options will gain traction
• Protein bars to continue to show strong growth, following shift in consumer preferences

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Further growth for herbal/traditional products in 2023, with sleep aids continuing to thrive
• Sustainable, vegan and organic claims boost sales
• Continuing strong demand for cough and cold remedies, due to extended cold and flu season

PROSPECTS AND OPPORTUNITIES

• Further gains over the forecast period, in line with growing consumer awareness and acceptance of natural remedies
• Herbal/traditional sleep aids will continue to see dynamic growth
• New regulations regarding natural health products to impact industry

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN NEW ZEALAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Growing demand for paediatric analgesics and cough and cold remedies, on the back of severe influenza season
• Vitamins and dietary supplements for children grow in importance
• Competitive landscape remains static amid high demand for paediatric OTC medication

PROSPECTS AND OPPORTUNITIES

• Static performance for paediatric consumer health, although vitamins and dietary supplements will buck the general trend
• Demand expected to shift towards natural products
• Limited innovation and competition expected for paediatric medicine

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028