PUBLISHER: Euromonitor International | PRODUCT CODE: 1422108
PUBLISHER: Euromonitor International | PRODUCT CODE: 1422108
In Asia, the search of health-conscious young consumers for dietary supplement product efficacy is dominating market trends. They are susceptible to advertising but do extra research to make informed purchase decisions. Heightened health concerns, like disease prevention, rapid recovery, mental wellbeing and slow ageing, chart the future opportunities in the industry. This briefing analyses the specific concerns and consumption habits of Gen Z and Millennials in Asia.
Euromonitor International's Health-Conscious Young in Asia: Focus on Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
State of play
Health-conscious young consumers
Category prospects
Top five consumer trends