PUBLISHER: Euromonitor International | PRODUCT CODE: 1160875
PUBLISHER: Euromonitor International | PRODUCT CODE: 1160875
Consumer Values and Behaviour in Saudi Arabia
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Saudi Arabia.
Euromonitor's Consumer Values and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumers want to engage with brands and prefer branded to unbranded products
Millennials and Generation X want products that are uniquely tailored to them
Millennials are the most willing to spend money to save time
Consumers have a stronger belief than global cohorts that more activities will shift online
Saudis feel they will be working more in the future than they do now
Generation Z have a more positive outlook on their future
High percentage feel they will be more engaged in their communities in future
Over 40% believe climate change will impact them more in future
All cohorts have a positive outlook on more community engagement
High frequency of all activities in Saudi homes
Smart home functionality is important to Saudi households
Having a multifunctional space is a desirable feature in Saudi homes
High percentage of consumers enjoy food prepared outside the home
Better tasting food and convenience of delivery are biggest barriers to cooking at home
Gen Z would much rather order food for delivery than cook for themselves
Jobs that offer a better work-life balance on the radar for Saudis
High salaries key focus for Gen Z
All generations are looking for ways to simplify their lives
High percentage of all cohorts regularly socialise with friends and family online
Saudis enjoy a varied schedule of leisure activities with shopping at the top of the list
Generation X more likely than other cohorts to go to sporting events
Jogging and running undertaken by 40% of respondents at least 1-2 times a week
Millennials are the most avid cyclists
Consumers more active in most stress-reduction activities than global average
Over 70% are worried about climate change
Gen Z stepping up their efforts to have a more positive impact on the environment
Consumers more likely than global average to buy products from purpose-driven brands
Saudi consumers more likely to buy from companies and brands that support their ethos
Consumers like to shop in stores where they can use their loyalty card
Gen X are more likely to try and purchase locally-sourced products
Consumers are cutting back and only buying new items when necessary
Gen X focus on buying strong or well-known brands
M-commerce has become the dominant form of shopping
Millennials have higher rates of ordering beauty/personal care items on a smartphone
Highest percentage of consumers intend to increase spending on health and wellness
Baby Boomers expect to spend more on experiences over the next 12 months
Younger cohorts expect to save more money over the next 12 months
Saudi consumers are more actively engaged online than their global cohorts
Targeted advertising considered an invasion of privacy more among Gen X and Millennials
Consumers like to share their purchases with their social network
Millennials more actively share or retweet a product than other generations
Consumers regularly use their mobile devices to make in-store payments
Baby Boomers are active users of mobile technology
