What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands?

Abstract

This report explores how impulse shopping is evolving in a digital shopping landscape.

Sitting at the intersection of planned and impulse shopping behaviors are "planned impulse" purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.

Scope

• Traditional impulse shopping has been impacted by disruption to the c-store industry.
• The rise in online shopping facilitates more considered, less impulsive purchases.
• Quick commerce has transformed the potential of online impulse shopping.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.