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Market Research Report

Toys and Games in the US

Published by Euromonitor International Product code 113129
Published Content info 34 Pages
Delivery time: 1-2 business days
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Toys and Games in the US
Published: June 25, 2019 Content info: 34 Pages
Description

Toys and games continued to see significant current value growth in the US in 2018, driven solely by video games. As there is a continuing trend of children and adults alike moving towards video games for entertainment, this shift in interest led traditional toys and games to see a stagnant performance. Only action figures and accessories and dolls and accessories saw significant current value growth in 2018, whilst most other categories declined.

Euromonitor International's 'Toys and Games in USA report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TGUS

Table of Contents

Executive Summary

  • Significant Growth for Video Games Offsets Stagnancy in Traditional Toys and Games
  • Collectibles and Licensing Remain Bright Spots in Traditional Toys and Games
  • Leading Players and Successful Strategies
  • A New Era of Distribution in Toys and Games
  • Continued Growth for Traditional Toys and Games and Video Games

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • the Departure of Toy "r" US
  • Population Trends Affect Sales
  • Digital Consumption Drives Growth

Competitive Landscape

  • Dinosaurs Are Back, and Better Than Ever
  • Lego Group's Turnaround
  • Spin Master Continues To Diversify

Market Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

  • Free To Play and In-game Purchases Are Preferred
  • Ar/vr Headsets Grows As New and Cheaper Models Are Offered
  • Battle Royale Genre Proves Popular Amongst Consumers in 2018

Competitive Landscape

  • Activision Blizzard Leads Video Games Software, Despite Share Decline
  • Epic Games Sees Strongest Increase, Thanks To Fortnite
  • E-sports' Popularity Boosts Sales of Fortnite

Market Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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