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Market Research Report

Toys and Games in the US

Published by Euromonitor International Product code 113129
Published Content info 33 Pages
Delivery time: 1-2 business days
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Toys and Games in the US
Published: June 19, 2018 Content info: 33 Pages
Description

Toys and games continued to grow in the US in 2017, as mixed results within traditional toys and games were more than offset by strong growth in video games. Traditional toys and games was buffeted by headwinds such as the bankruptcy of Toys "R" Us and the poor performance of LEGO Group, offset by growth in collectable toys, with products such as LOL Surprise! Video games, meanwhile, was buoyed by the successful introduction of the Nintendo Switch in March.

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TGUS

Table of Contents

Executive Summary

Video Games Leads Toys and Games in the US in 2017

Collectibles Remains A Bright Spot in Traditional Toys and Games

Nintendo Rebounds Thanks To the Success of Nintendo Switch

the Closure of Toys "r" US Highlights A Shift in Distribution

Toys and Games Set To See Steady Growth Through To 2022

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2012-2017
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
  • Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Fall of Toys "r" US

Declining Birth Rate Threatens Traditional Toys and Games

the Collectibles Craze Continues To Boost Sales

Competitive Landscape

the Shine Comes Off of Star Wars

Lego Group's Woes Signal Tough Times Ahead for Construction Toys

Spin Master Continues Its Acquisition Spree

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Headlines

Prospects

Nintendo Switch Reshapes Video Games Hardware

In-game Purchases Make Major Gains Across Platforms

Ar/vr Headsets Sees A Slow Start

Competitive Landscape

Activision Blizzard Leads in Gbo Terms, Whilst Nintendo Advances

Players Offering New Games Lead Company Growth

Companies Learn To Balance the Intensity of Microtransactions

Category Data

  • Table 20 Sales of Video Games by Category: Value 2012-2017
  • Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Video Games: % Value 2013-2017
  • Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
  • Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
  • Table 28 Distribution of Video Games by Format: % Value 2012-2017
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
  • Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
  • Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022
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