Market Research Report
Toys and Games in Japan
|Published by||Euromonitor International||Product code||116705|
|Published||Content info||29 Pages
|Toys and Games in Japan|
|Published: June 19, 2018||Content info: 29 Pages||
Despite the low birth rate and the ageing society, toys and games in Japan achieved strong growth in 2017. This was mainly driven by the performance of video games, especially given the significant increase in sales of static consoles and gaming accessories such as toys-to-life and AR/VR headsets. Traditional toys and games also performed well, with growth in the action figures and accessories, arts and crafts, dolls and accessories, and plush categories.
Euromonitor International's Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Toys and Games Continues To Grow in 2017
Mega Hits on Toys and Games
Bandai Namco Group Retains the Leading Position in Toys and Games
Toys and Games Increasingly Purchased Via Non-traditional Toys and Games Stores
Toys and Games Market Expected To Contract Over the Forecast Period
Growth of Traditional Toys and Games in 2017
Ongoing Presence of Multi-generational Toys and Characters
Internet Retailing Maintains Its Strong Growth
Takara Tomy Retains Its Leading Position With A Multichannel Promotional Strategy
Bandai Suffers From the Decline of Yo-kai Watch
Two Players Maintain Their Monopoly in 2017
Nintendo Switch Effect Set To Be Temporary
Mobile Games Need Ignition To Stay Relevant
Internet Retailing Remains the Dominant Distribution Channel
Nintendo Retakes First Spot Thanks To the Popularity of Nintendo Switch
Competition Intensifies in the Stagnant Mobile Games Category
New Launches Boost Sales During 2017