Picture

Questions?

+1-866-353-3335

SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Euromonitor International | PRODUCT CODE: 1169007

Cover Image

PUBLISHER: Euromonitor International | PRODUCT CODE: 1169007

Consumer Appliances in Thailand

PUBLISHED:
PAGES: 127 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 2650

Add to Cart

The consumer appliances market has seen notable increases in unit price in 2022 on the back of the skyrocketing costs of raw materials and transportation. In addition, the fact that the Chinese Government ordered cuts to the production of factories in the hope of reducing emissions during the Winter Olympics affected the quantity of products entering the market, which also served to drive up prices during the year. There have, however, been some downward pressures on prices, including price prom...

Euromonitor International's Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGTH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

  • Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 13 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 14 Sales of Small Appliances by Category: Value 2017-2022
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Large capacity fridge freezers become popular, while IOT products are gaining ground amongst affluent consumers
  • E-commerce continues to gain share
  • Mitsubishi retains lead, Haier puts in a strong performance, and Samsung aims upmarket

PROSPECTS AND OPPORTUNITIES

  • Increase in property development and lifestyle changes
  • Consumers to continue to look for larger capacity fridge freezers
  • IOT refrigeration appliances to enter the mainstream

CATEGORY DATA

  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 39 Sales of Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 44 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 45 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 46 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
  • Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 49 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Declining interest in built-in appliances
  • Automatic dryers and washer dryers becomes buoyant
  • Smart automatic washing machines continue to gain popularity in Thai market

PROSPECTS AND OPPORTUNITIES

  • Unit prices set to settle down
  • Innovative models set to gain traction
  • Top-loading models to remain dominant

CATEGORY DATA

  • Table 54 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 55 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 56 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 57 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 58 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 59 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 60 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 61 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 62 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 63 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 64 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 65 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Freestanding dishwashers the norm
  • Further recovery not enough to bring category back to pre-pandemic levels
  • Compact models remain popular

PROSPECTS AND OPPORTUNITIES

  • Stagnation ahead
  • Continued trend towards compact dishwashers
  • Convenience of dishwashers to boost demand

CATEGORY DATA

  • Table 70 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 71 Sales of Dishwashers by Category: Value 2017-2022
  • Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Large cooking appliances still growing
  • Builder merchants and construction the dominant channel
  • Promotional activities to attract consumers

PROSPECTS AND OPPORTUNITIES

  • Outlook is lacklustre
  • Lifestyles and cooking habits of Thai consumers to continue to present obstacles to category development
  • Stagnation in current value terms

CATEGORY DATA

  • Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 97 NBO Company Shares of Range Cookers: % Volume 2018-2022
  • Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 99 Production of Large Cooking Appliances: Total Volume 2017-2022
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Continued growth after initial decline in pandemic
  • Electrolux retains lead, though Sharp closes gap
  • Increase in unit price

PROSPECTS AND OPPORTUNITIES

  • Polarisation of demand expected
  • More rural households may own microwaves
  • Health consciousness and enduring changes in cooking habits

CATEGORY DATA

  • Table 104 Sales of Microwaves by Category: Volume 2017-2022
  • Table 105 Sales of Microwaves by Category: Value 2017-2022
  • Table 106 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 107 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 108 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 109 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 110 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 111 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 112 Production of Microwaves: Total Volume 2017-2022
  • Table 113 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 114 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Rise in unit price
  • Health consciousness a key influence on demand
  • E-commerce continues to gain ground at the expense of store-based channels

PROSPECTS AND OPPORTUNITIES

  • Recovery of economy and new normal will stimulate demand
  • Health concerns to dominate
  • Producers expected to increase focus on e-commerce and TV homeshopping

CATEGORY DATA

  • Table 117 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 118 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Demand increases more than previous year
  • Light fryers and pod coffee machines show strong growth
  • TV shows and social media support rising demand

PROSPECTS AND OPPORTUNITIES

  • Increased preference for home cooking should extend beyond the pandemic
  • Healthy eating trend to exert a significant influence on demand
  • Pod coffee machines to be a strong performer in the forecast period

CATEGORY DATA

  • Table 128 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 129 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 132 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Stick vacuum cleaners a dynamic performer
  • Robotic vacuum cleaners gain in popularity
  • COVID-19 fallout boosts distribution share of e-commerce

PROSPECTS AND OPPORTUNITIES

  • Cordless technology to continue to increase in popularity along with shift to smaller households
  • Innovation likely to drive demand
  • Robotic vacuum cleaners to undergo improvements

CATEGORY DATA

  • Table 140 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 141 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Return to almost pre-pandemic conditions
  • Growing demand from male consumers and increasing influence of social media
  • Negative performance for electric facial cleansers

PROSPECTS AND OPPORTUNITIES

  • Outlook for personal care appliances remains broadly favourable
  • Increasing share from male consumers
  • Cordless personal care appliances to be popular

CATEGORY DATA

  • Table 152 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 153 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 156 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 157 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 158 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 159 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 160 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Unit price growth differs between categories
  • Germ killing technology present in most categories
  • Air conditioners players look to new technologies

PROSPECTS AND OPPORTUNITIES

  • Health concerns to stimulate demand
  • Rising temperatures to boost demand
  • More features for air conditioners

CATEGORY DATA

  • Table 165 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 166 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 168 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 170 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 172 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 173 Production of Air Conditioners: Total Volume 2017-2022
  • Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 175 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!