Consumer Appliances in Indonesia

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Small appliances driving positive growth in the overall consumer appliances market

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish major appliances sales contrast with small appliances growth
• Refrigeration appliances leads value sales, driven by health features
• Influencers and social media drive sales of affordable appliances
• CHART 3 Miyako Engages with Top Influencers to Change its Brand Image

WHAT'S NEXT?

• Energy efficiency driving growth in consumer appliances
• Refrigeration appliances to remain largest category in value terms
• Energy efficiency, affordability and localisation shaping the future of consumer appliances
• CHART 4 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Miyako and Sharp lead the market with their affordable premium offerings
• Merger and acquisition activity reshaping competitive dynamics
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 5 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists lead offline sales
• E-commerce gains traction as a major distribution channel
• No new retail brands or concepts expected to emerge in 2026

PRODUCTS

• Sustainability and energy efficiency driving innovation
• Influencers and social media shape consumer behaviour
• Health and wellness features gain traction
• CHART 6 Sharp's Latest Shine Series Fridge Keeps Fresh Food Longer

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Indonesia 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Indonesia 2025
• CHART 10 Consumer Landscape in Indonesia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competitive landscape becoming increasingly dynamic with the entry of new brands and e-commerce growth
• CHART 11 Key Trends 2025
• CHART 12 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing sales growth despite favourable trends
• Split air conditioners remain dominant
• Midea and Daikin drive sales with innovative features
• CHART 13 Daikin's Nusantara Prestige is its First Indonesian-made Model
• CHART 14 TCL Launches an AI Inverter Air Conditioner at a Lower Price than its Competitors

WHAT'S NEXT?

• Manufacturers prioritise energy efficiency and local needs
• Split air conditioners maintain dominance, portable units grow
• Innovation and localisation drive business growth

COMPETITIVE LANDSCAPE

• Daikin and Sharp lead through localisation and innovation
• New entrants shake up competitive dynamics with innovation
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 15 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists drive offline sales
• Brand stores gain popularity with comprehensive customer experience
• Retail e-commerce gains traction with competitive pricing and convenience

PRODUCTS

• Energy efficiency and localisation drive innovation
• New entrants and localised strategies boost competition
• E-commerce gains traction with competitive pricing

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency and compact designs among the growth drivers for dishwashers
• CHART 16 Key Trends 2025
• CHART 17 Analyst Insight

INDUSTRY PERFORMANCE

• Manufacturers drive sales through energy-efficient and compact designs
• CHART 18 "Beres, Bosch" Campaign Looks to Promote Products Like the Company's Table-Top Dishwashers
• Freestanding dishwashers dominate sales due to consumer preferences
• CHART 19 Hafele's New Table-Top Dishwasher is Compact but Offers Powerful Cleaning
• Sustainability and energy efficiency drive value sales growth
• CHART 20 New Tecnogas Dishwasher Designed to Offer Energy Efficiency

WHAT'S NEXT?

• Manufacturers will drive sales through energy efficiency and compact designs
• Freestanding dishwashers to remain dominant due to consumer preferences
• Awareness campaigns to shift consumer perceptions and drive growth

COMPETITIVE LANDSCAPE

• Electrolux and Midea drive concentration through strategic moves
• Midea's acquisition of Teka to boost competition in the dishwashers market

CHANNELS

• Appliances and electronics specialists lead distribution channels
• Retail e-commerce grows in popularity among young urban consumers
• Sustainability and awareness campaigns to drive future growth

PRODUCTS

• Manufacturers drive sales through energy efficiency and compact designs
• Localisation efforts and digital marketing drive consumer awareness

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Increasing health awareness is helping drive growth in food preparation appliances
• CHART 21 Key Trends 2025
• CHART 22 Analyst Insight

INDUSTRY PERFORMANCE

• Strong sales growth driven by e-commerce and health awareness
• CHART 23 Ninja Blast Portable Blender Enters Indonesian Market
• Blenders dominate market share thanks to their affordability and versatility
• CHART 24 Samono Partners with Popular Gen Z Mom Influencer to Build Brand Awareness
• Influencers and social media drive sales and brand awareness

WHAT'S NEXT?

• Affordable pricing and e-commerce drive long-term growth
• Blenders will maintain their dominance thanks to their versatility and affordability
• Innovation and Gen Z influence will shape future trends

COMPETITIVE LANDSCAPE

• Philips and emerging brands drive market competition
• Emerging brands and digital marketing open up new opportunities

CHANNELS

• Appliances and electronics specialists drive sales through expertise
• E-commerce emerges as fastest-growing distribution channel
• Influencers and social media shape retail environment

PRODUCTS

• Affordability and health trends drive innovation
• Innovative products cater to health-conscious consumers
• CHART 25 Ecentio Slow Juicer Offers Healthy Lifestyle at Affordable Pricing
• Business impact of innovation and changing consumer preferences

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic uncertainties see home laundry appliances sales decline in 2025
• CHART 26 Key Trends 2025
• CHART 27 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish performance amidst economic uncertainties and shifting consumer preferences
• Automatic washer dryers seeing dynamic growth as they offer practical solutions
• Sustainability and energy efficiency drive consumer preferences
• CHART 28 Midea's MA200 Washing Machine Offers Efficiency and Energy Savings

WHAT'S NEXT?

• Smart laundry appliances expected to drive future growth
• Automatic washing machines to drive growth
• Sustainability and energy efficiency to shape the industry

COMPETITIVE LANDSCAPE

• Sharp and Aqua lead through localisation and innovation
• CHART 29 Toshiba's New Washing Machine Can Deliver a Strong Performance Despite Weak Water Flow
• Chinese brands drive growth with affordable innovations

CHANNELS

• Appliances and electronics specialists lead distribution
• Retail e-commerce gains traction among young urban consumers
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Sustainability drives innovation with energy-efficient features
• Convenience and customisation drive demand for smart laundry solutions
• CHART 30 Haier's New Aqua Washing Machine Incorporates AI to Boost Convenience
• Localisation influences brand shares and product development

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Large cooking appliances growing in 2025, boosted by demand for innovative products
• CHART 31 Key Trends 2025
• CHART 32 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by kitchen upgrades
• Built-in cooking leads sales
• Sustainability drives innovation and sales growth
• CHART 33 Modena Launches New Built-In Hobs with Energy Saving Modes

WHAT'S NEXT?

• Modena and Rinnai drive premiumisation with energy efficiency
• Electric hobs expected to gain traction
• Sustainability and smart technology fuel future growth

COMPETITIVE LANDSCAPE

• Modena maintains lead with affordable premium offerings
• Midea's acquisition of Teka boosts competition in the market
• CHART 34 Fotile Releases Easily Cleanable Smart Built-In Hobs with Minimalist Finishing
• Rinnai's new built-in hobs offer enhanced safety and smart controls
• CHART 35 Rinnai's New Built-In Hobs Deliver Intelligent Cooking

CHANNELS

• Builder merchants drive sales through contractor partnerships
• E-commerce gains traction with convenience and discounts
• No new retail concepts or collaborations emerge

PRODUCTS

• Modena and Rinnai lead innovation with energy efficiency
• Midea's acquisition of Teka expected to boost competition in the overall market
• Builder merchants and e-commerce drive sales

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising popularity of convenient meal solutions helps drive growth in sales of microwaves
• CHART 36 Key Trends 2025
• CHART 37 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by affordability and energy efficiency
• Freestanding microwaves dominate sales
• CHART 38 Electrolux Combination Microwave Oven Offers Multiple Cooking Solutions
• Key trends shaping the industry
• CHART 39 LG NeoChef Microwave Oven Offers Smart Features for Convenience

WHAT'S NEXT?

• Rapid urbanisation driving microwave sales thanks to their convenience
• Freestanding microwaves will remain dominant, more smart features
• Energy efficiency and smart features to shape industry

COMPETITIVE LANDSCAPE

• Sharp and LG maintain lead with competitive pricing and innovation
• CHART 40 Panasonic's Low-Watt Microwave Popular with Apartment Owners
• Emerging players and innovation to shape future competition

CHANNELS

• Appliances and electronics specialists lead microwave distribution
• Retail e-commerce gaining traction with competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Smart features drive innovation and sales growth
• Energy efficiency and multi-functionality boost sales
• Innovation fuels growth amidst economic uncertainties

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable products and social media influence helping to drive growth
• CHART 41 Key Trends 2025
• CHART 42 Analyst Insight

INDUSTRY PERFORMANCE

• Affordable brands drive double-digit growth
• Hair care appliances dominate sales
• Influencers and multi-functionality shaping the market
• CHART 43 Enchen Releases Affordable Shavers and Hair Clippers to Rival Top Brands

WHAT'S NEXT?

• Affordable brands and multi-functionality expected to fuel future growth
• Influencers and social media will continue shaping consumer preferences
• Multi-functionality will drive growth in key categories
• CHART 44 Enchen Launches 5-in-1 Multi-Functional Shaver for the Mass Market

COMPETITIVE LANDSCAPE

• Philips maintains lead through broad distribution and innovation
• No mergers or acquisitions, continued innovation expected

CHANNELS

• E-commerce leads personal care appliances sales thanks to its wide product range
• No new retail brands or concepts emerge in 2026
• Multi-functionality and affordability drive growth in key categories

PRODUCTS

• Enchen drives growth with innovative and affordable products
• CHART 45 Enchen Engages Top Korean Star as Brand Ambassador to Build Awareness
• Influencers and social media boost product visibility
• E-commerce the leading distribution channel

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Refrigeration appliances performance negatively impacted by economic uncertainties
• CHART 46 Key Trends 2025
• CHART 47 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing demand amidst economic uncertainties
• Fridge freezers the largest category
• Sustainability drives value sales growth
• CHART 48 Midea Launches its Large-Capacity Refrigerator with Energy-Efficient Features

WHAT'S NEXT?

• Consumers drive demand for energy-efficient and premium refrigeration appliances
• Fridge freezers dominate market and will see the fastest growth over the forecast period
• Sustainability and smart technology will be shaping future sales

COMPETITIVE LANDSCAPE

• Sharp and Polytron lead refrigeration appliances with localised offerings
• No significant mergers or new product launches observed

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce gains traction among young urban consumers
• No emerging retail brands or concepts in 2026

PRODUCTS

• Sustainability and energy efficiency drive innovation
• CHART 49 Polytron Launches 4-Door Fridge Freezer at Under USD800
• Increasing capacity and localisation shape product offerings
• CHART 50 Sharp's Latest Shine Series Fridge Keeps Food Fresh Longer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising disposable income and increasing urbanisation help drive growth
• CHART 51 Key Trends 2025
• CHART 52 Analyst Insight

INDUSTRY PERFORMANCE

• Affordability and energy efficiency driving sales growth
• Air fryers the most dynamic product
• Key trends shaping the market
• CHART 53 Ravelle's New Rice Cooker Offers Health-Focused and Low-Wattage Features

WHAT'S NEXT?

• Affordable and energy-efficient products will drive sales growth
• Rice cookers will remain largest category
• Sustainability and multi-functionality will be shaping future industry landscape

COMPETITIVE LANDSCAPE

• Rinnai and local players dominate with affordable offers
• Growing demand for energy-efficient and multi-functional appliances
• Philips launches low-wattage multi-functional air fryer model
• CHART 54 Philips NA230/00 is a Low-Wattage Multi-Functional Air Fryer

CHANNELS

• Appliances and electronics stores lead sales through offline channels
• Retail e-commerce grows rapidly with its competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Energy efficiency and multi-functionality driving sales
• Affordability and versatility fuel market growth

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth for vacuum cleaners despite a challenging economic environment
• CHART 55 Key Trends 2025
• CHART 56 Analyst Insight

INDUSTRY PERFORMANCE

• Tineco and Deerma drive sales with innovative features and marketing
• Standard vacuum cleaners dominate market share
• Cordless and portable solutions driving dynamic growth

WHAT'S NEXT?

• Brands capitalise on convenience and smart features
• Robotic vacuum cleaners will continue to see strong growth with their innovative features
• Social media and e-commerce will help drive sales and awareness

COMPETITIVE LANDSCAPE

• Guangdong Deerma Technology and Ecovacs Robotics lead vacuum cleaners
• Tineco's innovative approach disrupts traditional market dynamics

CHANNELS

• Appliances and electronics specialists still the leading channel
• Retail e-commerce grows rapidly with its competitive pricing

PRODUCTS

• Tineco and Deerma lead innovation with smart features
• CHART 57 Deerma's Lightweight Vacuum Cleaner Promises Effortless Cleaning
• CHART 58 Tineco's Pure One Station 5 Offers Convenience Through Smart and Customised Features
• Influencers and social media drive sales and awareness
• Innovation drives business growth in a challenging economy

COUNTRY REPORTS DISCLAIMER