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PUBLISHER: Euromonitor International | PRODUCT CODE: 1169008

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1169008

Consumer Appliances in Malaysia

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Consumer appliances are seeing substantial price hikes of at least 5% in Malaysia in 2022. Inflationary pressures directly follow global lockdowns, with rising costs of raw materials and components, and supply and logistics issues further exacerbating the situation. In addition, the MYR is weakening. Major retailers in 2021 were to some extent able to absorb price hikes by manufacturers, but in 2022 many retailers have been forced to up their prices by at least 1-5% in order to cope with the mor...

Euromonitor International's Consumer Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGMY

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

  • Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 13 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 14 Sales of Small Appliances by Category: Value 2017-2022
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Overall growth falls in 2022, driven by the decline of freestanding fridge freezers
  • Some signs of premiumisation in fridge freezers, while SAVE schemes offer rebates for energy-efficient purchases
  • Sharp maintains its overall lead, and e-commerce continues to rise

PROSPECTS AND OPPORTUNITIES

  • E-commerce to see further rises
  • Limited demand ahead for refrigeration appliances thanks to economic uncertainty, though at-home cooking trends will support sales
  • Most consumers to seek best-value options, with built-in formats and higher-end models restricted to Malaysia's more affluent residents

CATEGORY DATA

  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 39 Sales of Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
  • Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Volume sales fall following last year's upgrade purchases while players focus on innovation
  • Automatic washer dryers is only product area to rise in 2022; top-loading formats prove more popular than front-loaders in automatic washing machines
  • Samsung maintains its overall lead in 2022, bolstered by innovation and consumer shift towards automatic formats

PROSPECTS AND OPPORTUNITIES

  • Slow and steady rises predicted for forecast period
  • Freestanding automatic washing machines to remain most popular option, while freestanding automatic washer dryers will lead growth
  • Cost-conscious consumers to continue to seek out price promotions and favourable deals

CATEGORY DATA

  • Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • High-priced brands BSH and Electrolux continue maintain leadership in 2022, keeping dishwashers expensive, though the rise of e-commerce is supporting growth in pure cheaper, online brands
  • Sales still falling in 2022 thanks to sluggish recovery in construction and property markets
  • The need for dishwashers is still not fully accepted by local consumers

PROSPECTS AND OPPORTUNITIES

  • Freestanding dishwashers to drive overall volume growth
  • Innovative new products may help to generate greater interest in dishwashers
  • Slow growth in property to further undermine demand for built-in dishwashers

CATEGORY DATA

  • Table 73 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 74 Sales of Dishwashers by Category: Value 2017-2022
  • Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 82 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 83 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Volume sales slow slightly in 2022, remaining below pre-pandemic levels
  • Fiamma leads overall large cooking appliances, with Electrolux and Rinnai close competitors
  • Delays in construction and house moves contribute to slow recovery for built-in large cooking appliances, while freestanding formats rise faster

PROSPECTS AND OPPORTUNITIES

  • Built-in hobs and freestanding cooker hoods to remain popular combo choice
  • Forecast period to see gradual shift from freestanding formats to built-in options
  • Volume growth will be moderate thanks to persistent price sensitivity

CATEGORY DATA

  • Table 86 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 87 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 90 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 91 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 94 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 95 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 96 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 99 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 101 Production of Large Cooking Appliances: Total Volume 2017-2022
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Volume sales drop a little in 2022 following previous years' solid growth
  • Low penetration of microwaves results from high price points and perception as being unnecessary, with light fryers proving a strong competitive threat
  • Multifunctionality in microwaves sees rising demand, while built-in formats continue to decline in 2022

PROSPECTS AND OPPORTUNITIES

  • Steady volume growth forecast for microwaves overall
  • E-commerce will gain further share
  • Innovation to be important with a focus on energy-efficiency and health-related functionality, though development within light fryers poses every-increasing threat to growth in microwaves

CATEGORY DATA

  • Table 106 Sales of Microwaves by Category: Volume 2017-2022
  • Table 107 Sales of Microwaves by Category: Value 2017-2022
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 109 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 110 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 111 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 113 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 114 Production of Microwaves: Total Volume 2017-2022
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 116 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Slight positive volume growth seen in 2022, with multifunctional, time-saving devices gaining ground though overall demand is low
  • Sales supported by at-home cooking trends and price sensitivity, and consumers continue shift away from slow juicers to centrifugal juicers
  • Philips, Panasonic and Pensonic lead overall food preparation appliances in 2022, while e-commerce continues to benefit from online shift

PROSPECTS AND OPPORTUNITIES

  • Home-cooking culture to support steady volume growth over forecast period
  • E-commerce will go from strength to strength, while health trends and influencers will improve dietary standards
  • E-commerce platforms to benefit from budget-consciousness

CATEGORY DATA

  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Slow-but-steady growth for small cooking appliances in 2022, with health trends supporting progress in light fryers
  • Pod coffee machines and espresso coffee machines continue to fall, while filter coffee machines rises
  • Fragmented landscape led by Panasonic in 2022, followed by local player Pensonic

PROSPECTS AND OPPORTUNITIES

  • Demand to rise steadily, supported by home-cooking culture and hybrid work trend
  • Premiumisation will become more prevalent despite price sensitivity
  • Economic uncertainty to benefit small cooking appliances and prompt price wars

CATEGORY DATA

  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Slowed but positive growth continues in 2022 as hygiene concerns remain paramount in wake of pandemic
  • PerySmith maintains overall leadership in 2022, followed by Electrolux and Philips
  • Consumers look for robotic cleaners during promotional sales

PROSPECTS AND OPPORTUNITIES

  • Hygiene concerns to support strong growth, led by robotic vacuum cleaners
  • Further focus on advanced hygiene functionality as vacuum cleaners faces outside threats
  • Retailers to increasingly adopt omnichannel approach

CATEGORY DATA

  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Oral B leads personal care appliances in 2022, benefiting from rising demand for oral care products, while sales in body shavers slow
  • Oral care appliances leads growth as consumers upgrade to electric toothbrushes, but electric facial cleansers suffers lack of interest and awareness
  • Hair care appliances sees further growth with Dyson rising rapidly

PROSPECTS AND OPPORTUNITIES

  • Robust demand to carry personal care appliances through the forecast period
  • Economic uncertainty may hamper growth as manual products offer cheaper alternatives, though will benefit e-commerce
  • E-commerce will continue to steal share from competing distribution channels

CATEGORY DATA

  • Table 154 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 155 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 158 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 160 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 161 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Air purifiers see higher penetration despite cost, with smart technology boosting sales to affluent consumers
  • Growth remains positive but slowed for air conditioners in 2022
  • Government SAVE programmes encourage purchases in energy-efficient air conditioners with rebates for consumers

PROSPECTS AND OPPORTUNITIES

  • Air treatment products will see continued volume growth as players add more value and functionality to their offerings
  • Consumers to remain concerned with value and will seek to make savings where possible
  • Appliances and electronics specialists to maintain dominance despite persistent rise of e-commerce

CATEGORY DATA

  • Table 167 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 168 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 175 Production of Air Conditioners: Total Volume 2017-2022
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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