Picture

Questions?

+1-866-353-3335

SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Euromonitor International | PRODUCT CODE: 1175152

Cover Image

PUBLISHER: Euromonitor International | PRODUCT CODE: 1175152

Consumer Appliances in Vietnam

PUBLISHED:
PAGES: 120 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 2650

Add to Cart

Conservative policies from the Vietnamese Government during the pandemic have helped the country to maintain stable prices and low public debt. While GDP is expected to grow by 6%, the government is attempting to control the inflation rate under 4% in 2022. However, continuously increasing gasoline and oil prices, alongside the scarcity of materials and components, are also disrupting production activities in many industries. As such, consumer appliances in Vietnam is also under this trend, with...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGVN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 11 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 12 Sales of Small Appliances by Category: Value 2017-2022
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sales remain in marginal declines, despite multiple promotional programmes and discount offers
  • Multi-dimensional cooling technology becomes a new standard, with consumers increasingly seeking additional features
  • Local refrigerator specialist Hoa Phat launches new models for smaller spaces and lower budgets

PROSPECTS AND OPPORTUNITIES

  • Mirror designs see rising demand from consumers seeking aesthetic kitchens
  • Large capacities, hygiene, and cooling technologies expected to drive refrigerator sales
  • Appliance and electronics specialists retailers to retain importance in omnichannel purchasing strategies

CATEGORY DATA

  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Unpredictable weather inspires sales of automatic washer dryers
  • Inverter technology and bigger capacity models are seen as most preferable
  • Numerous new launches seen in 2022, as players try to catch consumers' attention

PROSPECTS AND OPPORTUNITIES

  • Auto dosing and "saving" functions create new demand for washing machines
  • Higher demand for washer dryers expected in the coming years
  • Stronger competition expected through advertising activities, with a focus on social media

CATEGORY DATA

  • Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Consumer groups are split as to whether dishwashers or hand washing is best
  • Stronger demand in the big cities, with a focus on innovation and premiumisation
  • Online channels remain important for dishwashers, due to low penetration beyond specialist stores

PROSPECTS AND OPPORTUNITIES

  • Positive opportunities for dishwashers seen in the coming years
  • Local brands find it hard to compete with global brands, due to demographic of dishwasher users
  • New niche sales expected from expanding online channels

CATEGORY DATA

  • Table 67 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 68 Sales of Dishwashers by Category: Value 2017-2022
  • Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 76 Production of Dishwashers: Total Volume 2017-2022
  • Table 77 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 78 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Rising gas prices inspire consumers switch to induction-based models
  • Local brands gain trust from the low- to mid-income segment in polarised environment
  • Evolving retail landscape highlights the importance of omnichannel offerings

PROSPECTS AND OPPORTUNITIES

  • Innovative technologies expected to expand to mid-range cookers
  • Local brands set to follow global trends in research and development
  • Kitchen appliance retailers will retain their importance in omnichannel strategies

CATEGORY DATA

  • Table 81 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 82 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 85 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 88 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 89 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 90 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 92 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 93 Production of Large Cooking Appliances: Total Volume 2017-2022
  • Table 94 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 95 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 96 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 97 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Steam microwaves are on-trend in Vietnam, helping to support category growth
  • Multiple-function microwaves attract growing number of consumers
  • Competition from fryers continues to rise, inspiring microwave players to enhance their innovations

PROSPECTS AND OPPORTUNITIES

  • Moderate growth expected due to maturity of category in target areas
  • Mid-priced microwaves often offered as gifts with larger purchases
  • Consumers prefer buying microwaves online thanks to ease and convenience

CATEGORY DATA

  • Table 98 Sales of Microwaves by Category: Volume 2017-2022
  • Table 99 Sales of Microwaves by Category: Value 2017-2022
  • Table 100 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 101 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 102 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 103 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 104 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 105 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 106 Production of Microwaves: Total Volume 2017-2022
  • Table 107 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 108 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Multi-functional food preparation appliances gain in popularity, with consumers willing to pay more for longer-term cost savings
  • Smart blenders excite young tech savvy consumers
  • Dynamic advertising activities seen across food preparation appliances

PROSPECTS AND OPPORTUNITIES

  • Multi-feature blenders expected to reach rural areas, thanks to ongoing online promotions
  • Sales will be driven by strong marketing activities on social media channels
  • Trustworthy retailers are preferable - without price consideration

CATEGORY DATA

  • Table 111 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 112 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 113 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 114 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 116 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 117 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 118 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 119 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 120 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 121 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Local brands launch specialist small cooking appliances to suit Vietnamese consumers
  • TikTok videos boosting sales for small cooking appliances
  • Multiple-function small cooking appliances attract attention for convenience and cost savings

PROSPECTS AND OPPORTUNITIES

  • Ongoing growth driven by home-cooking habits and emerging rural demand
  • Consumers prefer branded and reputed products, benefitting local players and high-end global names
  • E-commerce will retain its importance, due to ease of ordering small cooking appliances online

CATEGORY DATA

  • Table 122 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 123 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 124 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 125 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 126 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 127 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 128 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 129 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 130 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 131 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 132 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 133 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • The HEPA filter becomes a must-have function in vacuum cleaners
  • Bed mattress and robotic vacuum cleaners catch the attention of young affluent consumers
  • Consumers happy to purchase vacuum cleaners online without seeing them in real life first

PROSPECTS AND OPPORTUNITIES

  • Consumers expected to increasingly seek hygiene technologies
  • Consumers will remain loyal to tried and trusted brands, with specialist niche brands also to make a name for themselves
  • E-commerce will remain a key channel for vacuum cleaner sales

CATEGORY DATA

  • Table 134 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 135 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 136 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 137 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 138 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 139 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 140 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 141 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 142 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 143 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 144 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Personal care appliances continues its robust growth, with electric facial cleansers an ongoing trend
  • Personal care for men is growing in demand
  • Consumers and retailers embrace e-commerce platforms for personal care appliances

PROSPECTS AND OPPORTUNITIES

  • Consumers avoid buying cheap products in personal care appliances, seeking branded multi-functional variants instead
  • Marketing activities will continue to focus heavily on social media
  • Omnichannel strategies herald the way forward

CATEGORY DATA

  • Table 145 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 146 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 149 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 150 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 151 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 152 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 153 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Anti-bacteria and air-purification become spotlight functions during 2022
  • Cheaper models to suit all budgets are widely offered by multiple brands
  • Promotional programmes offered by brands across all platforms

PROSPECTS AND OPPORTUNITIES

  • Affordably priced air treatment models raising higher demand in rural areas
  • Hygiene and health concerns will remain key features to consider
  • Trustworthy retailers will retain their importance, thanks to quality of service including installation and aftersales

CATEGORY DATA

  • Table 158 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 159 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 160 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 161 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 162 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 163 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 164 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 165 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 166 Production of Air Conditioners: Total Volume 2017-2022
  • Table 167 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 168 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 169 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 170 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!