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Market Research Report

Beauty and Personal Care in Thailand

Published by Euromonitor International Product code 118905
Published Content info 117 Pages
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Beauty and Personal Care in Thailand
Published: May 9, 2018 Content info: 117 Pages
Description

Thailand's GDP growth rate increased in 2017 and the Thai economy showed an improvement, which was mainly driven by tourism and the exports of goods and services. Even though there were signs of a gradual recovery in investment and private consumption, the greatest support was from tourism and exports. Overall current value growth in beauty and personal care remained healthy in 2017; it witnessed marginally stronger current value growth in comparison to the review period, being driven by a stron...

Euromonitor International's Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CTTH

Table of Contents

Euromonitor International

May 2018

LIST OF CONTENTS AND TABLES

Executive Summary

2017's Performance Benefits From Ageing Population and Tourist Demand

Beauty Retail Shifts Towards Multi-brand Beauty Stores and Online Platforms

Multinational Players Lead Beauty and Personal Care

New Product Launches Focus on Natural and Organic Ingredients

Positive Outlook Is Driven by Sophisticated Demand and Product Offerings

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Organic/natural and Mild Formulas Drive Performance

Baby and Child-specific Toiletries Sees Dynamic Growth

Parents Being Influenced by Celebrity Babies

Competitive Landscape

Johnson & Johnson (thailand) Ltd Maintains Its Leadership

Osotspa Co Ltd Is An Active Player Offering Babi Mild

Local and International Natural/organic Brands Gain Greater Visibility

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Growing Focus on Natural-related Product Formulations

Body Wash/shower Gel Expected To Be A Highly Competitive Category

Hygiene-consciousness Supports Demand for Specific Needs

Competitive Landscape

Unilever Thai Holdings Ltd Leads Bath and Shower

Berli Jucker Pcl Highlights Naturally-positioned Products

Mundipharma (thailand) Co Ltd Extends Betadine in Bath and Shower

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Natural Beauty Look To Last Into Forecast Period

Multi-benefits and Functions Draw Consumers' Attention

Being Distinctive Is A Strong Strategy

Competitive Landscape

Better Way (thailand) Co Ltd Leads Colour Cosmetics

L'Oreal Thailand Co Ltd

Local Brands With Aggressive Tactics

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Active Lifestyles Drive Demand for Deodorants

Demand for Sticks Will Continue To Decline

Product Innovation Is A Key Strategy

Competitive Landscape

Beiersdorf Thailand Co Ltd Retains Leadership

Unilever Thai Holdings Targets Both Men and Women

Better Way (thailand) Co Ltd Remains Popular in Low-priced Tier

Category Data

  • Table 44 Sales of Deodorants by Category: Value 2012-2017
  • Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  • Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Alternatives To Depilatories Threaten Category Performance

Hair Removers/bleaches Sees Opportunity To Grow

Thailand Becoming Ageing Society Could Impact on Depilatories

Competitive Landscape

Procter & Gamble Mfg Thailand Ltd Holds Strong Position in Women's Razors and Blades

Reckitt Benckiser Offers Diverse Range of Veet Hair Removers/bleaches

Private Label and Small Brands Increase Sales Via Internet Retailing

Category Data

  • Table 53 Sales of Depilatories by Category: Value 2012-2017
  • Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Fragrances Take Advantage in Terms of Value-for-money Choices

New and Limited Collections Witness Healthy Growth

Parallel Imports, Private Importers and Duty-free Hamper Forecast Sales

Competitive Landscape

Better Way (thailand) Co Ltd Leads Mass Fragrances

Elca (thailand) Co Ltd Leads Premium Fragrances

Celebrity Perfume by Bel Perfumes Ltd - A New Concept for Fragrances

Category Data

  • Table 60 Sales of Fragrances by Category: Value 2012-2017
  • Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Product Premiumisation Results in Value Growth

Rising Consumer Sophistication Will Result in Fragmented Segments

Hectic and Urbanised Lifestyles Could Foster On-the-go Products

Competitive Landscape

Unilever Thai Holdings Leads Overall Hair Care

L'Oreal Thailand Co Extends Its Product Offering To Retain Leadership

Local and International Brands Push for Sales Growth

Category Data

  • Table 68 Sales of Hair Care by Category: Value 2012-2017
  • Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Innovative Launches in Men's Grooming Are Soaring

Importance of Personal Appearance Will Continue To Evolve

Prioritisation in Improving Skin Drives Men's Toiletries

Competitive Landscape

Beiersdorf Thailand Retains Leadership of Competitive Landscape

Better Way (thailand) Co Ltd Plans To Extend Its "for Men" Line

Celebrities As Brand Influencers and Sponsorship Remain Key To Success

Category Data

  • Table 81 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand for Premium Products Rising

Ageing Popularity and Urbanisation Support Electronic Toothbrushes

Continuous Innovation for Oral Care Evident in the Marketplace

Competitive Landscape

Colgate-Palmolive Thailand Employs Integrated Strategy for Its New Launch

Twin Lotus Co Ltd Benefits From Natural-related Product Trend

Product Extension for Private Label

Category Data

  • Table 90 Sales of Oral Care by Category: Value 2012-2017
  • Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 92 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Skin Care Is Likely To Be Boosted by Product Developments and Claims

Anti-agers Will Benefit From Growing Ageing Population

Face Masks Continues To Record A Healthy Performance, Marginal Growth Expected for Hand Care and Lip Care

Competitive Landscape

L'Oreal Thailand Co Ltd Gains Leadership

Snail White by Do Day Dream Co Ltd Gains Acceptance Among Tourists

Karmarts Pcl's Wide Brand Portfolio Enables Foothold in Skin Care

Category Data

  • Table 103 Sales of Skin Care by Category: Value 2012-2017
  • Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Growing Demand for Sun Care Supported by Health Awareness

Product Innovation Will Drive Performance

Sun Care May Be Threatened by Skin Care and Colour Cosmetics

Competitive Landscape

Beiersdorf Thailand Co Ltd Maintains Its Leadership With Nivea

Pan Rajdhevee Group Plc Expands Its Online Distribution Channel

Private Label Is Taking Share From Branded Sun Care

Category Data

  • Table 119 Sales of Sun Care by Category: Value 2012-2017
  • Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Premiumisation and Exclusivity Retain Strong Momentum

E-marketplace Is Another Focus Area for Building Sales

Dermocosmetic/pharma Products Expected To Be Allocated Greater Shelf Space

Competitive Landscape

Amway (thailand) Ltd Gains Stronger Member Base

Elca (thailand) Co Ltd Enjoys Global Brand Reputation

K-beauty and J-beauty Remain Strong

Category Data

  • Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Beauty and Personal Care Continue To Benefit From Slowly Recovering Economy

Mass Brands Opt for Omnichannel, Whilst Utilising the Impact of Digital Tools

Retailing of Beauty and Personal Care Increasingly Fragmented

Competitive Landscape

Unilever Thai Holdings Ltd Continues To Lead Mass Market

Op Natural Products Co Ltd Enjoys Integrated Marketing Tactics

Higher Number of Retailers Carrying Private Label Products

Category Data

  • Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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