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PUBLISHER: Euromonitor International | PRODUCT CODE: 1219486

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1219486

Consumer Appliances in the Philippines

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Consumer appliances in the Philippines experienced a mixed performance in 2022. The ongoing rollout of the country's vaccination campaign helped to ease pandemic-related restrictions and consumers' confidence in spending time outside of the home, resulting in the greater resumption of everyday activities. Both hybrid and face-to-face working and school arrangements reignited the need for convenience and spurred on demand for consumer appliances that make daily chores easier, such as automatic wa...

Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGPH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 11 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 12 Sales of Small Appliances by Category: Value 2017-2022
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Demand for higher capacity refrigerators help boost demand for local brands
  • Further focus on power ratings as consumers look to reduce energy usage
  • AI, customisation and bespoke features to target the premium market

PROSPECTS AND OPPORTUNITIES

  • Aspirational purchases to influence future growth of refrigeration appliances
  • Energy efficiency will remain a key factor driving purchasing decisions
  • Retail e-commerce to gain further penetration, as consumers rely on online reviews

CATEGORY DATA

  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 37 Sales of Freezers by Format: % Volume 2017-2022
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Further growth for automatic washing machines as consumers search for more convenient formats
  • Demand for more energy-efficient home laundry appliances in 2022
  • New launch compatible with Filipino laundry habits

PROSPECTS AND OPPORTUNITIES

  • Despite waning threat of pandemic and popularity of laundromats, demand for home laundry appliances is set to further grow
  • Further consumer education will drive premiumisation over forecast period
  • Energy efficiency will remain a key factor in purchasing decisions

CATEGORY DATA

  • Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Further dynamic growth for dishwashers in 2022, driven by built-in format
  • Table-top dishwashers offer affordability and space-saving solution
  • Focus on low introductory price to gain consumers' attention

PROSPECTS AND OPPORTUNITIES

  • Economy options expected to support further demand for smaller formats but full size and built-in dishwashers will prevail
  • Greater education on benefits of dishwashers will encourage future purchases

CATEGORY DATA

  • Table 69 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 70 Sales of Dishwashers by Category: Value 2017-2022
  • Table 71 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 72 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 73 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 75 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 77 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 78 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 79 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 80 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 81 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Subdued performance by cookers but more affordable options are emerging
  • Associated costs and lack of space limit greater demand for range cookers, while ovens remains a niche in the Philippines
  • Importance of interior kitchen design in decision making

PROSPECTS AND OPPORTUNITIES

  • Affordability will remain a major factor in future sales
  • Competition from smaller consumer appliances
  • Retail e-commerce to remain as viable distribution channel for large cooking appliances

CATEGORY DATA

  • Table 82 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 83 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 84 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 85 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 86 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 87 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 88 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 89 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 90 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 91 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 92 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 93 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 94 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 95 NBO Company Shares of Range Cookers: % Volume 2018-2022
  • Table 96 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 97 Production of Large Cooking Appliances: Total Volume 2017-2022
  • Table 98 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 99 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Microwaves a key appliance for consumers who demand convenience
  • Increasing demand for multifunctionality
  • Samsung focuses on new BESPOKE launch

PROSPECTS AND OPPORTUNITIES

  • All-in-one, smart functionality, and energy efficiency to help push demand
  • Further growth likely for retail e-commerce sales
  • Affordable models to remain in demand

CATEGORY DATA

  • Table 102 Sales of Microwaves by Category: Volume 2017-2022
  • Table 103 Sales of Microwaves by Category: Value 2017-2022
  • Table 104 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 105 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 106 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 107 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 108 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 109 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 110 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 111 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 112 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 113 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Demand for perceived non-essential blenders continues to decline
  • Juice extractors and food processors are most dynamic performers in 2022
  • Consumers focus more on upgrading cooking appliances rather than those specifically for food preparation

PROSPECTS AND OPPORTUNITIES

  • Heavy discounts, bundling, and free products to help stimulate demand
  • Players will continue to utilise retail e-commerce and social media presence to stimulate demand and educate consumers

CATEGORY DATA

  • Table 114 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 115 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 116 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 117 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 118 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 119 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 120 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 121 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 122 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Demand for small cooking appliances grows due to ongoing healthy cooking trend
  • Freestanding hobs a staple appliance for many Filipinos
  • Coffee machines retains popularity across the category

PROSPECTS AND OPPORTUNITIES

  • Further blurring of categories with multi-cooker functions
  • Retail e-commerce to continue providing options for different income segments
  • Possible competition from multifunctional microwaves

CATEGORY DATA

  • Table 125 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 126 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 127 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 128 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 129 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 130 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 131 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 132 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 133 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 134 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Heightened hygiene awareness contributes to further growth
  • Desire for automation increases demand for robotic vacuum cleaners
  • Affordable pricing continues to drive online purchases

PROSPECTS AND OPPORTUNITIES

  • Aspirational purchases to support growth of premium products
  • Increasing adoption of smart household appliances to complement busy lifestyles
  • Retail e-commerce set to further penetrate vacuum cleaners in the coming years

CATEGORY DATA

  • Table 137 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 138 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 139 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 140 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 141 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 142 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 143 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 144 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 145 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 146 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Return of face-to-face environment pushes personal grooming
  • Upgrading to personal care appliances with technological advancements
  • Dynamic volume growth of electric toothbrush units driven by further price drops

PROSPECTS AND OPPORTUNITIES

  • Increasing education on hygiene and personal grooming to drive up further demand for personal care appliances in the coming years
  • Affordability may limit movement within male-specific personal care appliances
  • Utilising retail e-commerce to boost sales

CATEGORY DATA

  • Table 149 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 150 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 151 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 152 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 153 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 154 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 155 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 156 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 157 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 158 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 159 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 160 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 161 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Air purifiers shift marketing message towards health concerns about indoor air quality
  • Energy rating remains key for air treatment products, especially air conditioners
  • Innovation in air conditioners focuses on air purification and smart functions

PROSPECTS AND OPPORTUNITIES

  • Energy ratings will continue to influence purchasing decisions for air treatment products
  • Reliance on reviews and social media networks for additional product knowledge
  • High costs and competition to hinder stronger penetration of air purifiers

CATEGORY DATA

  • Table 162 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 163 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 164 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 165 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 166 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 167 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 168 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 169 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 170 Production of Air Conditioners: Total Volume 2017-2022
  • Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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