Households in Asia Pacific

Households in Asia Pacific are experiencing major structural transformation. The growth in urban concentrated households is resulting in changing consumption patterns, while lifestyle changes are resulting in changing household compositions from family-focused to solo-living dwellings, while some governments provide housing subsidies to first-time buyers. Reduced birth rates and a major increase in ageing populations will also impact economic growth as the workforce declines and public services.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment