PUBLISHER: Euromonitor International | PRODUCT CODE: 1489053
PUBLISHER: Euromonitor International | PRODUCT CODE: 1489053
Home and Garden in Germany
In 2023, value sales of home and garden in Germany declined compared to the previous year, driven by a combination of adverse macroeconomic factors and pressures on consumers' disposable incomes due to inflation. The number of new construction projects continued to fall in 2023 as the German economy shrunk and stubborn lending rates kept investment at bay and limited refinancing options. In addition, inordinate price increases in construction raw materials proved too much to cope with for projec...
Euromonitor International's Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Macroeconomic conditions drive decline in gardening's value sales
- Interest is being driven by gardening as a hobby
- Amid shrinking living spaces, vertical gardening emerges as a prominent trend
PROSPECTS AND OPPORTUNITIES
- Sustainability set to continue gaining importance within gardening
- Importance of retail e-commerce set to remain relevant as consumers value convenience
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Inflation and macroeconomic factors behind decline in sales of home furnishings
- Declining housing market drives demand for space-saving furniture
- Consumers seek omnichannel approach due to benefits from both online and offline channels
PROSPECTS AND OPPORTUNITIES
- Macroeconomic difficulties to constrain furniture sales over forecast period
- Growing demand for sustainable home furnishings set to continue in Germany
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Adverse macroeconomic conditions drive negative sales in home improvement
- Home paint players cater for market trends in attempt to sustain demand
- Power tools more resilient as consumers retain interest in DIY
PROSPECTS AND OPPORTUNITIES
- Retail e-commerce more suited to certain home improvement products than others
- Sustainability expected to drive innovation in flooring, power tools and more
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Price pressures and reduced home cooking behind slow performance by homewares
- Sustainable material choices drive new product launches in cookware
- Brands emphasise energy-saving credentials amid cost-of-living pressures
PROSPECTS AND OPPORTUNITIES
- Regulations against PFOA set to drive changes in non-stick cookware
- Children's cooking emerges as niche market segment
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
