PUBLISHER: Euromonitor International | PRODUCT CODE: 1746765
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746765
Home and Garden in Japan
In 2024, Japan's home and garden market witnessed mixed performances across the various categories. For instance, homewares and home furnishings experienced growth in current value terms in 2024, supported by urbanisation, the shift to smaller living spaces, and an increased focus on aesthetics, multifunctionality, and sustainable living. E-commerce and minimalist design preferences further bolstered demand for homewares. Meanwhile leading brands like Toto, LIXIL, and Makita fuelled the growth o...
Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2019-2024
- Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Limited outdoor space in urban areas affecting participation in traditional gardening activities
- Innovation and sustainability redefine the gardening landscape
- Home improvement and gardening stores dominate sales in 2024
PROSPECTS AND OPPORTUNITIES
- Eco-friendly gardening trends shaping the future of Japan's horticulture market
- Innovative gardening solutions drive market growth in Japan
- Sustainable solutions set to drive growth in Japan's home improvement gardening stores
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2019-2024
- Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Gardening: % Value 2020-2024
- Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
- Table 14 Distribution of Gardening by Format: % Value 2019-2024
- Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sales decline due to high interest rates, inflation, and changes in consumer behavior
- Toto on the right path while Fiskars comes to the fore with appealing hand tools
- Home products specialists focus on offering improved shopping experiences as competition from e-commerce grows
PROSPECTS AND OPPORTUNITIES
- Sales of other home improvement set to benefit from focus on smart home products
- Sustainability concerns expected to drive sales of home improvement in Japan
- Rising demand for multifunctional designs, eco-friendly materials, and e-commerce
CATEGORY DATA
- Table 17 Sales of Home Improvement by Category: Value 2019-2024
- Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sales benefit from the push towards healthy and efficient home cooking solutions
- Competitive gains fueled by strategic expansion, digital integration, and consumer-centric innovation in Japan's homewares market
- Retailers focus on store expansions, omnichannel integration, and curated shopping experiences
PROSPECTS AND OPPORTUNITIES
- Homewares expected to face challenges over the forecast period
- Innovation likely to be driven by concerns around sustainability and compact living
- E-commerce expected to win further share
CATEGORY DATA
- Table 24 Sales of Homewares by Category: Value 2019-2024
- Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
- Table 26 Sales of Homewares by Material: % Value 2019-2024
- Table 27 NBO Company Shares of Homewares: % Value 2020-2024
- Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
- Table 29 Distribution of Homewares by Format: % Value 2019-2024
- Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
- Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Urbanisation, ageing population, and demand for multifunctional living solutions drives growth in home furnishings
- Competition heats up as players invest in new innovations
- E-commerce emerges as the most dynamic distribution channel in 2024
PROSPECTS AND OPPORTUNITIES
- Home furnishings set focus on maximising the use of limited space
- Retailers responding to the latest trends to push sales
- Sustainability and innovation set to inform demand in home furnishings
CATEGORY DATA
- Table 32 Sales of Home Furnishings by Category: Value 2019-2024
- Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
- Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
- Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
- Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
- Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
- Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
