PUBLISHER: Euromonitor International | PRODUCT CODE: 1283837
PUBLISHER: Euromonitor International | PRODUCT CODE: 1283837
Toys and Games in Japan
After seeing a couple of years of dynamic current value growth during the pandemic in 2020 and 2021, toys and games turned to decline in 2022; nevertheless, sales remained well above the pre-pandemic level. Current value sales of traditional toys and games continued to increase, driven mainly by trading card games, which drove double-digit growth in games and puzzles, with construction also performing well. However, growth was dragged down by more traditional categories, such as dolls and access...
Euromonitor International's Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Continued growth, led by Pokemon cards
- Inflation starts to creep in
- Digital product trends continue, with a new brand emerging
PROSPECTS AND OPPORTUNITIES
- Great momentum for capsule toys
- Trading card games rule, while pure traditional toys and games decline
CATEGORY DATA
- Table 22 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 23 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 24 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 25 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 26 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 27 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 28 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 29 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 30 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
VIDEO GAMES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- The year of Nintendo
- PlayStation 5 is finally on track before the arrival of PlayStation VR2
- Changes in the leading brands in mobile games
PROSPECTS AND OPPORTUNITIES
- What is the future for Nintendo Switch?
- Benefits of fostering an IP/licence demonstrated by Tamagotchi
CATEGORY DATA
- Table 8 Sales of Video Games by Category: Value 2017-2022
- Table 9 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 10 NBO Company Shares of Video Games: % Value 2018-2022
- Table 11 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 12 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 13 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 14 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 15 Distribution of Video Games by Format: % Value 2017-2022
- Table 16 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 17 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 18 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 19 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 20 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 21 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
