PUBLISHER: Euromonitor International | PRODUCT CODE: 1483481
PUBLISHER: Euromonitor International | PRODUCT CODE: 1483481
Following the decline during the pandemic and lockdown period in 2022, a current value resurgence was witnessed for toys and games in China in 2023, with growth for both traditional toys and games and video games. The lifting of lockdown policies facilitated the rapid restoration of offline business, which positively impacted toys and games. Moreover, with the normalisation of work and life routines, there was a partial rebound in consumer confidence. Despite persistent uncertainties surrounding...
Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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