PUBLISHER: Euromonitor International | PRODUCT CODE: 1295446
PUBLISHER: Euromonitor International | PRODUCT CODE: 1295446
Home and Garden in Italy
In 2022, Italy's home and garden market saw demand undermined by the high rate of inflation, which was around 8.2%. With consumer confidence dropping from the previous year, consumers were more cautious with their spending and many opted to purchase only essential products. As a result, the home improvement category saw a decrease in demand for big-ticket items.
Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2017-2022
- Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
- Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
- Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
- Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Gardening sees persistently high sales despite decline
- Seeds and horticulture see strong growth during the pandemic
- E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
- Sustainable gardening techniques to promote home gardening
- Pots and planters to grow
- Mixed retailers and discounters expected to increase the pressure on specialist retailers
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2017-2022
- Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Gardening: % Value 2018-2022
- Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
- Table 14 Distribution of Gardening by Format: % Value 2017-2022
- Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Home furnishings sales remain subdued
- Strong growth for barbecues and LED lights during the pandemic
- Expanding offer in home improvement stores
PROSPECTS AND OPPORTUNITIES
- Sustainable and eco-friendly furniture a growing trend in Italy
- DIY projects to gain popularity amongst consumers in Italy
- Store-based retailers to offer emotional shopping experiences and omnichannel approach to resist shift to e-commerce
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2017-2022
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
- Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
- Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Home paint viewed as an inexpensive way to spruce up the home
- Floor tiles popular for their durability and easy maintenance
- Ikea leads fragmented category
PROSPECTS AND OPPORTUNITIES
- Home improvement to see a major slowdown in growth
- Home renovations to focus on new principles in the forecast period
- Economic pressures set to increase the pressure on independents and foster the development of private label
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2017-2022
- Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
- Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
- Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
- Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Homewares sees decline in demand during the pandemic
- Cookware affected by changes in eating habits and inflation
- Players continue to push digital retailing to maintain consumer engagement
PROSPECTS AND OPPORTUNITIES
- Sustainability expected to be prioritised in homewares
- Durability an important factor in homewares
- Home-centred focus is set to be the driver for homewares in Italy
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2017-2022
- Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
- Table 34 Sales of Homewares by Material: % Value 2017-2022
- Table 35 NBO Company Shares of Homewares: % Value 2018-2022
- Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
- Table 37 Distribution of Homewares by Format: % Value 2017-2022
- Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
