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PUBLISHER: Euromonitor International | PRODUCT CODE: 1298930

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1298930

Tobacco in Malaysia

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PAGES: 53 Pages
DELIVERY TIME: 1-2 business days
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USD 2100

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Inflationary pressure increased commodity prices and the cost of living in Malaysia in 2022 and led many smokers to trade down to more affordable cigarettes, cigars and cigarillos or shift to cheaper options altogether, such as fine cut tobacco, as well as e-vapour and heated tobacco products. The uncertainty of government policies, revolving around a possible smoking ban for people born after 1 January 2007 (this may be revisited due to the entry of a new government), taxation and the legalisat...

Euromonitor International's Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBMY

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

CIGARETTES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Polarisation in demand in 2022
  • Growing competition from e-vapour products and heated tobacco in 2022
  • Illicit trade volumes rise in 2022

PROSPECTS AND OPPORTUNITIES

  • Newly proposed regulations may foster illicit trade over the forecast period
  • Players are set to reformulate strategies as demand swings between segments over the forecast period
  • Players likely to increase focus on e-vapour products and heated tobacco

TAXATION AND PRICING

  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Heated tobacco continues to gain traction among young adults
  • Fragmented and competitive characterises e-vapour products landscape
  • Innovation, affordability and accessibility boost e-vapour products

PROSPECTS AND OPPORTUNITIES

  • New legislation is likely to impact the performance of e-vapour products in the forecast period
  • Significant new product development is anticipated in e-vapour products
  • Major players to add dynamism to heated tobacco products

CATEGORY INDICATORS

  • Table 57 Number of Adult Vapers 2017-2022

CATEGORY DATA

  • Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 60 Sales of Heated Tobacco: Volume 2017-2022
  • Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 64 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 65 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 66 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 69 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 71 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
  • Table 73 Distribution of Heated Tobacco by Format: % Volume 2017-2022
  • Table 74 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Retail volume sales of cigars and cigarillos rise slowly in 2022 as obstacles to consumption remain
  • Fine cut tobacco leverages wide array and price benefits to post the fastest retail volume growth in 2022
  • International players lead cigars and cigarillos in 2022

PROSPECTS AND OPPORTUNITIES

  • Price advantage, wide choice and stronger distribution to push fine cut tobacco sales
  • Economic improvement and channel expansion are key factors for an upturn in cigars
  • Players to look to off-centre marketing initiatives

CATEGORY DATA

  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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