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Market Research Report

Tobacco in Thailand

Published by Euromonitor International Product code 136580
Published Content info 39 Pages
Delivery time: 1-2 business days
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Tobacco in Thailand
Published: July 17, 2020 Content info: 39 Pages
Description

High unemployment rates noted in the initial stages of the lockdown in the country in response to COVID-19 is set to lead to reduced demand for a number of tobacco products in 2020, particularly the largest category of cigarettes, as many Thais have been forced to remain at home with all non-essential businesses closed. This scenario has led to many consumers prioritising their budgets on groceries and other essential items due to financial concerns during an uncertain period of time.

Euromonitor International's‘Tobacco in Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: TBTH

Table of Contents

Euromonitor International

July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Ongoing price sensitivity amongst largest low-income male target audience in the wake of the tax levy leads to increasing demand for economy cigarettes, illicit trade and fine cut tobacco

Global producers of cigarettes continue to benefit from price reductions on brands in wake of tax levy, squeezing major local producer TAOT in 2019

Smoking prevalence rate set to remain steady in Thailand over the forecast period, with ongoing demand for more affordable options including fine cut tobacco from price-sensitive consumers

OPERATING ENVIRONMENT

Legislation

Legislative overview

    • Summary 1 Legislation Summary at a Glance

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2014-2019
  • Table 3 Sales of Tobacco by Category: Value 2014-2019
  • Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
  • Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Economy cigarettes is only price segment to record positive demand in 2019 as price-sensitive consumers continue to make the switch following tax levy

Price-conscious consumers increasingly switch to alternatives to economy cigarettes

Philip Morris strengthens domination of cigarettes in 2019, continuing to benefit from reduced prices to comply with the 20% tax levy

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

    • Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 8 Sales of Cigarettes: Volume 2014-2019
  • Table 9 Sales of Cigarettes by Category: Value 2014-2019
  • Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
  • Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
  • Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
  • Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
  • Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
  • Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
  • Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
  • Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
  • Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
  • Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars retains highest value share overall in 2019 due to premium positioning but remains limited to small niche of affluent consumers and tourists

Fine cut tobacco continues to benefit from downtrading trend in 2019 amongst price-sensitive consumers making a switch from cigarettes

Leading players lose share to dynamic competitors in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

  • Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
  • Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
  • Table 34 Sales of Cigars by Size: % Volume 2014-2019
  • Table 35 Sales of Cigarillos by Price Platform 2014-2019
  • Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
  • Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
  • Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
  • Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
  • Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
  • Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
  • Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
  • Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
  • Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
  • Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
  • Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
  • Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
  • Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
  • Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
  • Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

PRE-COVID-19 PERFORMANCE

Local government reiterates the stance that it will continue to take concerning e-vapour products in Thailand

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