PUBLISHER: Euromonitor International | PRODUCT CODE: 1371839
PUBLISHER: Euromonitor International | PRODUCT CODE: 1371839
Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z luxury and fashion consumer's tendencies for price sensitivity, individualistic expression, active participation in user-generated content, and phygital spaces. The rise of Gen Z-geared brands highlight this cohort's preference for sustainable features. Social media and social commerce are essential to succeed with Gen Z luxury and fashion consumers.
Euromonitor International's What Fashion and Luxury Brands Should Know About Gen-Zers global briefing offers an insight into the size and shape of the luxury goods industry, highlights buzz topics, emerging trends as well as pressing industry issues, their effects on luxury goods retailing in markets around the world and on the development of consumers' shopping patterns. Forecasts illustrate how the market is set to change and criteria for success. In short, it identifies the opportunity zones within luxury goods industry
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
State of play
Exploring the Gen Z luxury and fashion consumer
Social and environmental factors in luxury and fashion
Lifestyle factors in luxury and fashion
Digital and retail environment
Future outlook