PUBLISHER: Euromonitor International | PRODUCT CODE: 1459410
PUBLISHER: Euromonitor International | PRODUCT CODE: 1459410
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report provides actionable strategies, leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to build a future-proof customer base.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Introduction
Polarised behaviours of Gen Z
Top five Values to bridge the behaviour gap
Strategies to leverage the key Values
Conclusion