PUBLISHER: Euromonitor International | PRODUCT CODE: 1416130
PUBLISHER: Euromonitor International | PRODUCT CODE: 1416130
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report's edition touch on topics such as generative AI, recommerce, online budget hacks, the popular social network TikTok and product returns.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Introduction
The digital consumer in 2024
Key takeaways