Top Five Trends in Loyalty 2026

The report explores how brands are reshaping loyalty into a strategic growth lever. By embedding choice-based rewards, wellness incentive and immersive micro-content into customer experiences, companies convert attention into meaningful engagement, drive repeat behaviour and unlock long-term value across diverse markets.

Euromonitor International's Top Five Trends in Loyalty 2026 report is designed specifically for current and potential stakeholders in the emerging loyalty industry. It provides data and insights about the latest developments in the customer loyalty space. The report explores how loyalty programmes are evolving, triggering businesses to redefine their strategies and operating models. The report highlights key consumer trends which help outline effective roadmaps to accelerate growth opportunities.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Loyalty market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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