PUBLISHER: Euromonitor International | PRODUCT CODE: 1746807
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746807
Toys and Games in Italy
In 2024, toys and games in Italy saw a modest rise in value sales. Notable trends included the upsurge in video game popularity and the kidult phenomenon, with specialist stores increasingly targeting adult consumers. Collectibles, particularly limited edition, played a significant role, with e-commerce being a primary distribution channel. Market concentration was evident, with the top five companies holding a larger share of value sales.
Euromonitor International's Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Growth fuelled by video games, kidult trend, collectibles, and e-commerce
KEY DATA FINDINGS
- CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
- Video games records fastest growth
- Tamagotchi relaunch targets nostalgic adults amid kidult trend
- CHART 2 Tamagotchi Revival: Rock Glitter Edition Targets Nostalgic Adult Gamers
- Collectibles gain popularity, driven by limited editions and social media
- CHART 3 Sylvanian Families Boom as Social Media Fuels Collecting Trend in 2024
- Moana film drives merchandise sales with Mattel and JAKKS Pacific
WHAT'S NEXT?
- Video games to lead industry growth
- Cloud gaming and personalisation to shape future gaming experiences
- Toy affordability improves but inflation still hampers sales growth
COMPETITIVE LANDSCAPE
- Fila targets adults with Dido variations amid changing market
- MGA launches Bratz Mean Girls doll line with Paramount Consumer Products
- Peg Perego reduces workforce amid sales decline, acquisition possible
- Plaion relaunches vintage console, targeting nostalgia and adult consumers
CHANNELS
- E-commerce remains dominant distribution channel, although in-store remains important
- CHART 4 Analyst Insight
- Pop Mart opens first store, targeting kidults with licensed figures
- TV adverts drive board game popularity, particularly Monopoly, Cluedo and Forza 4
ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2019-2029
- CHART 6 PEST Analysis in Italy 2024
CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in Italy 2024
- CHART 8 Consumer Landscape in Italy 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth in construction and puzzles and games driven by nostalgia, and community
- CHART 9 Key Trends 2024
INDUSTRY PERFORMANCE
- Lego uses pop-up shops and partnerships to drive growth
- Funko Pop! Valentine's release highlights kidult influence on gift choices
- CHART 10 Valentine's Day Funko Pop! Surge Highlights Kidult Spending on Collectibles in 2024
- Nostalgia a strong feature behind collectibles and marketing campaigns
- CHART 11 Majorette and Bburago Spark Interest with Anniversary Celebrations in 2024
- Miraculous licensing drives sales, leveraging TV and film tie-ins
- CHART 12 Miraculous Launch Boosts Playmobil Sales Ahead of Christmas 2024
WHAT'S NEXT?
- Construction to lead overall growth in category impacted by changing demographics
- Licensing to shape traditional toys and games and influence trends
- Tech integration and further rise of digitalisation
COMPETITIVE LANDSCAPE
- LEGO strengthens leadership with seasonal sets and new licensed products
- Spin Master marks Rubik's Cube anniversary with new products
- Cranio Creations partners Quercetti to launch Point Art game in 2024
- Clementoni's AIRO robot wins innovation award for educational gaming
- CHART 13 Analyst Insight
CHANNELS
- Rocco Giocattoli expands retail presence and tests new product launches
- Lucca Comics showcases product launches and brand engagement for games
- Online channels drive toy sales, influenced by social media trends
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth in video games driven by mental wellbeing, online play, and multiplayer engagement
- CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
- Growth of video games software soars due to mental health benefits
- CHART 15 Analyst Insight
- Ubisoft and Mattel expand Uno franchise through video game partnerships
- CHART 16 UNO Grows Digitally Through Ubisoft and Mattel Partnership in 2024
- Established franchises drive video game sales amid rising development costs
WHAT'S NEXT?
- Video games software projected to spearhead growth
- Established franchises and digital platforms to drive industry growth
- CHART 17 Call of Duty Black Ops 6 Drives Strong Sales in 2024
- Opportunities and headwinds
COMPETITIVE LANDSCAPE
- Nintendo Switch 2 launch to reshape competitive landscape
- Steam Deck boosts gaming with recording feature and parental controls
- Microsoft adopts multiplatform strategy as gaming moves beyond hardware
- Warner Bros. Games expands Harry Potter games and theme park experiences
CHANNELS
- E-commerce leadership sustained by entertainment integration and in-store brand reinforcement
- Square Enix to launch games across all platforms after sales disappointment
- NetEase gains top-seller status with free-to-play game
- Consumers switch to online gaming, impacting hardware sales
- CHART 18 Launch of New iPhone App Allows Gamers to Play Old Nintendo Titles
COUNTRY REPORTS DISCLAIMER
