PUBLISHER: Euromonitor International | PRODUCT CODE: 1486868
PUBLISHER: Euromonitor International | PRODUCT CODE: 1486868
Toys and Games in Hong Kong, China
Toys and games in Hong Kong recorded low current value growth in 2023, fuelled by the challenges from the global economic situation as well as local consumers spending elsewhere. Traditional toys and games, in particular, experienced a notable slowdown in growth compared to the previous year, as a result. Many major categories that performed well in 2022, such as scientific/educational, continued to record positive growth in 2023, fuelled by the demand from adults wanting their children to combi...
Euromonitor International's Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2018-2023
- Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Science/educational continues to gain popularity with local consumers
- Digitalisation of play increasingly important in all traditional toys and games
- Blind collectables continue to draw in new audiences
PROSPECTS AND OPPORTUNITIES
- Positive outlook for traditional toys and games due to border reopening
- "Kidult" demand will lead to increase in crossover events between toys and mainstream retail
- Physical stores more important as interactive and unique experiences attract customers
CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
VIDEO GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Further growth for Nintendo Switch as major IP games perform beyond expectations
- Positive performances for PlayStation and Xbox Series X due to supply limits being lifted
- Slowing sales for AR/VR headsets despite new product release as metaverse usage declines
PROSPECTS AND OPPORTUNITIES
- Logitech/Steam Deck releases show promise for competition in static consoles
- Commercial success of The Super Mario Bros. Movie opens gateway to future collaborative video game films
- Upcoming release schedules of popular Triple A titles will continue to bolster growth of video games
CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2018-2023
- Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Video Games: % Value 2019-2023
- Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 24 Distribution of Video Games by Format: % Value 2018-2023
- Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
