Home Video in Thailand

Description

Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming services, such as Netflix, Disney+, HBO Max, as well as local Thai streaming platforms, like Viu or AIS Play, win over more and more consumers. Moving forward, streaming services will likely place a greater emphasis on producing high-quality original...

Euromonitor International's Home Video in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Video market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: CETHhv

List Of Contents And Tables

KEY DATA FINDINGS

2024 DEVELOPMENTS

Shift towards streaming services and on-demand content
Smart TVs become more popular
Increasing presence of Chinese brands

PROSPECTS AND OPPORTUNITIES

Growth will continue to be driven by televisions while video players fall into oblivion
Smart TV technology will continue to evolve, offering consumers a more personalised and interactive experience
Chinese TVs will expand their online presence

CATEGORY DATA

Table 1 Sales of Home Video by Category: Volume 2019-2024
Table 2 Sales of Home Video by Category: Value 2019-2024
Table 3 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 4 Sales of Home Video by Category: % Value Growth 2019-2024
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 6 NBO Company Shares of Home Video: % Volume 2020-2024
Table 7 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 8 Distribution of Home Video by Channel: % Volume 2019-2024
Table 9 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 10 Forecast Sales of Home Video by Category: Value 2024-2029
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

CONSUMER ELECTRONICS IN THAILAND

EXECUTIVE SUMMARY

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources