PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1784801
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1784801
Global Traditional TV and Home Video Market to Reach US$469.2 Billion by 2030
The global market for Traditional TV and Home Video estimated at US$434.9 Billion in the year 2024, is expected to reach US$469.2 Billion by 2030, growing at a CAGR of 1.3% over the analysis period 2024-2030. Pay-TV Subscriptions, one of the segments analyzed in the report, is expected to record a 1.0% CAGR and reach US$219.1 Billion by the end of the analysis period. Growth in the Physical Home Video segment is estimated at 1.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$118.5 Billion While China is Forecast to Grow at 2.5% CAGR
The Traditional TV and Home Video market in the U.S. is estimated at US$118.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$84.5 Billion by the year 2030 trailing a CAGR of 2.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.5% and 1.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.7% CAGR.
Traditional TV & Home Video Market Trends & Drivers Summarized
How Is Traditional TV & Home Video Adapting to the Digital Streaming Revolution?
Traditional TV and home video have long been the dominant mediums for entertainment, offering a range of content from live broadcasts to physical media such as DVDs and Blu-rays. However, the rise of digital streaming platforms, video-on-demand (VOD) services, and smart TVs has disrupted traditional viewing patterns. While traditional television networks still attract significant viewership, especially for live sports, news, and special events, the shift toward on-demand content is reshaping consumer habits. Cable and satellite TV subscriptions are declining as consumers opt for streaming services with personalized, ad-free experiences. Meanwhile, the home video market, once driven by DVD and Blu-ray sales, has seen a shift toward digital downloads and cloud-based media libraries. However, the resilience of traditional TV in certain demographics and the resurgence of physical media among collectors indicate that both formats still hold value. As media consumption evolves, how will traditional TV and home video adapt to maintain relevance in an increasingly digital landscape?
What Technological Innovations Are Advancing Traditional TV & Home Video?
Technological advancements in smart TV integration, AI-driven content recommendation systems, and 4K and 8K video resolutions are enhancing the viewing experience. The rise of hybrid broadcast-broadband TV (HbbTV) is enabling seamless integration of live and on-demand content, allowing traditional TV networks to compete with streaming services. Additionally, improvements in HDR (High Dynamic Range) and immersive audio technologies are enhancing the quality of home video, making physical media more appealing to cinephiles. AI-powered upscaling in smart TVs is also improving the quality of traditional cable and satellite broadcasts.
Why Is the Demand for Traditional TV & Home Video Still Present?
Despite the rise of streaming, traditional TV remains a preferred choice for live events, sports, and real-time news broadcasts. Certain demographics, particularly older audiences, continue to favor traditional TV over streaming services. The resurgence of physical media, driven by nostalgia and a desire for high-quality, uncompressed video formats, is also sustaining demand for home video products. Additionally, hybrid TV services that integrate live and streaming content are creating new opportunities for broadcasters.
What Factors Are Driving the Growth and Transformation of the Traditional TV & Home Video Market?
The market is evolving due to technological advancements in smart TVs and home theater systems, the integration of streaming capabilities into traditional TV models, the continued demand for live programming, and the niche market for physical media collectors. As content consumption habits shift, the industry is expected to blend traditional and digital formats, offering viewers a seamless, hybrid entertainment experience.
SCOPE OF STUDY:
The report analyzes the Traditional TV and Home Video market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Type (Pay-TV Subscriptions, Physical Home Video, Traditional TV Advertising, Public TV License Fees)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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