PUBLISHER: Euromonitor International | PRODUCT CODE: 1556421
PUBLISHER: Euromonitor International | PRODUCT CODE: 1556421
Travel in Malaysia
Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current restrictions continue to impede recovery in this area. Global challenges including war and economic concerns are creating uncertainty, with the industry responding through moves such as flexible booking options. Malaysia is well placed to tap into a wi...
Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2024
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2019-2024
- Table 2 Surface Travel Modes Online Sales: Value 2019-2024
- Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
- Table 5 In-Destination Spending: Value 2019-2024
- Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Positive recovery with focus on alternative source markets and diversified tourist segmentation
- Integrating technology to build sustainable smart cities for seamless travel experience
PROSPECTS AND OPPORTUNITIES
- Targeting full recovery for inbound tourism
- Exploring ways to add value to tourism
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2019-2024
- Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
- Table 9 Inbound City Arrivals 2019-2024
- Table 10 Inbound Tourism Spending: Value 2019-2024
- Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
- Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
- Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
- Table 15 Domestic Spending: Value 2019-2024
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
- Table 17 Forecast Domestic Spending: Value 2024-2029
- Table 18 Outbound Departures: Number of Trips 2019-2024
- Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
- Table 20 Outbound Tourism Spending: Value 2019-2024
- Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
- Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Passenger demand surges as low cost carriers category intensifies competition
- Leveraging technologies for personalised seamless customer experience
PROSPECTS AND OPPORTUNITIES
- Full service carriers to focus on efficiency and loyalty in face of competition from low cost carriers
- Increased airport capacity and increasing connectivity likely to provide a big boost to air travel over the forecast period
CATEGORY DATA
- Table 24 Airlines Sales: Value 2019-2024
- Table 25 Airlines Online Sales: Value 2019-2024
- Table 26 Airlines: Passengers Carried 2019-2024
- Table 27 Airlines NBO Company Shares: % Value 2019-2023
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
- Table 31 Forecast Airlines Sales: Value 2024-2029
- Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Good recovery since border reopened with focus on service quality and guest experience due to labour shortage
- Diversified traveller profiles mean unique lodging options on the rise
PROSPECTS AND OPPORTUNITIES
- Luxury and workation travellers to present opportunities moving forward
- Enhancing operations to ensure sustainability and service quality will be key
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2019-2024
- Table 34 Lodging (Destination) Online Sales: Value 2019-2024
- Table 35 Hotels Sales: Value 2019-2024
- Table 36 Hotels Online Sales: Value 2019-2024
- Table 37 Other Lodging Sales: Value 2019-2024
- Table 38 Other Lodging Online Sales: Value 2019-2024
- Table 39 Lodging (Destination) Outlets: Units 2019-2024
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
- Table 42 Hotels NBO Company Shares: % Value 2019-2023
- Table 43 Hotel Brands by Key Performance Indicators 2024
- Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
- Table 46 Forecast Hotels Sales: Value 2024-2029
- Table 47 Forecast Hotels Online Sales: Value 2024-2029
- Table 48 Forecast Other Lodging Sales: Value 2024-2029
- Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
- Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Malaysians keen on outbound and domestic tourism since the pandemic
- Mobile as important touchpoint with homegrown app, AirAsia MOVE, transforming landscape
PROSPECTS AND OPPORTUNITIES
- Offline intermediaries still relevant
- Seamless personalised mobile experience will be key
CATEGORY DATA
- Table 51 Booking Sales: Value 2019-2024
- Table 52 Business Travel Sales: Value 2019-2024
- Table 53 Leisure Travel Sales: Value 2019-2024
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
- Table 55 Forecast Booking Sales: Value 2024-2029
- Table 56 Forecast Business Travel Sales: Value 2024-2029
- Table 57 Forecast Leisure Travel Sales: Value 2024-2029
