PUBLISHER: Euromonitor International | PRODUCT CODE: 1724969
PUBLISHER: Euromonitor International | PRODUCT CODE: 1724969
Home and Garden in Germany
Value sales of home and garden in Germany continued to decline in 2024, as the industry was impacted by economic uncertainty, high interest rates, and weak consumer confidence. In particular, home furnishings recorded sharp declines, particularly in high-cost furniture, as consumers delayed purchases. However, home textiles and lighting proved more resilient due to sustained demand for sustainable products such as those certified by Gruner Knopf and OEKO-TEX.
Euromonitor International's Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2019-2024
- Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sustainability, technology, and space efficiency shape gardening in Germany
- Compo thrives with sustainable products, while Bosch invests in expansion to counter stagnation
- Distribution focuses on sustainability, e-commerce growth, and enhanced in-store experiences
PROSPECTS AND OPPORTUNITIES
- Demand for gardening in Germany will shift, focusing on resilient, sustainable solutions
- REWE and Hornbach are expanding sustainable gardening solutions to meet eco-conscious demand
- E-commerce growth in gardening to be driven by technology, convenience, and sustainability trends
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2019-2024
- Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Gardening: % Value 2020-2024
- Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
- Table 14 Distribution of Gardening by Format: % Value 2019-2024
- Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite overall decline, eco-conscious home textiles and lighting show resilience
- Affordability, sustainability, and smart home innovations drive home furnishings
- German retail evolves with omnichannel strategies, affordability, sustainability, and tech-driven experiences
PROSPECTS AND OPPORTUNITIES
- Smart, eco-friendly home furnishings and multifunctional barbecues are expected to appeal
- Philips Hue and Ikea expand smart lighting and design collaborations in Germany
- Future of home furnishings in Germany relies on omnichannel strategies and innovation
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2019-2024
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
- Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
- Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Economic pressures shift demand towards budget-friendly, sustainable, and crisis-resistant home upgrades
- Bosch strengthens leadership of home improvement through innovation and expansion plans
- Home improvement distribution influenced by expansion, e-commerce, and sustainability focus
PROSPECTS AND OPPORTUNITIES
- A more modest decline offers some optimism for home improvement
- Players will strive to provide energy-efficient and water-saving bathroom solutions
- E-commerce to evolve with AR, omnichannel integration, and market adjustments
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2019-2024
- Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sustainability and functionality drive innovation in local homewares in 2024
- WMF and Zwilling drive growth through innovation, sustainability, and premium product expansion
- Retailers prioritise affordability, exclusivity, and digital integration to sustain market relevance
PROSPECTS AND OPPORTUNITIES
- Homewares faces decline as economic pressures curb discretionary spending
- Material innovation and multifunctionality will drive homewares over forecast period
- E-commerce in Germany will prioritise accessibility, AI-driven personalisation, and sustainability
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2019-2024
- Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
- Table 34 Sales of Homewares by Material: % Value 2019-2024
- Table 35 NBO Company Shares of Homewares: % Value 2020-2024
- Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
- Table 37 Distribution of Homewares by Format: % Value 2019-2024
- Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
