PUBLISHER: Euromonitor International | PRODUCT CODE: 1735441
PUBLISHER: Euromonitor International | PRODUCT CODE: 1735441
Home and Garden in Italy
In 2024, home and garden in Italy recorded a decline in retail value sales, facing significant challenges from both global and local factors. High inflation, rising grocery and energy costs challenged household budgets and led many consumers to delay non-essential household projects. Furthermore, the reduction in renovation incentives, such as the Superbonus, which lowered the tax credit benefit to 70%, removed a key motivator for home upgrades. Homeowners who had already completed significant r...
Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2019-2024
- Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Gardening records a slight decline as extreme weather conditions negatively impact sales
- Honda records double-digit growth, driven by product launches in robotic lawn mowers
- Home improvement and gardening stores lead sales, offering wide variety and in-store services
PROSPECTS AND OPPORTUNITIES
- Urbanisation and economic pressures will challenge sales of gardening
- Chemical herbicides and fertilsers set to decline as consumers prefer eco-friendly alternatives
- Sustainable technologies and smart irrigaton systems will become drivers of gardening sales
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2019-2024
- Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Gardening: % Value 2020-2024
- Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
- Table 14 Distribution of Gardening by Format: % Value 2019-2024
- Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home furnishings records a decline as consumer postpone purchases
- Ikea Italia Retail Srl improves its lead, offering a wide range of innovative products
- Homewares and home furnishing specialists lead distribution in 2024
PROSPECTS AND OPPORTUNITIES
- Home furnishing is expected to be challenged by ongoing macroeconomic pressures
- Window coverings are expected to decline as consumer preferences evolve
- Sustainability is projected to drive innovation in home furnishings in Italy
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2019-2024
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
- Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
- Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home improvement records a decline as government incentives end
- Ikea Italia Retail SRL leads by offering a broad range of modular solutions at competitive prices
- Home products specialists provide full-service home improvement solutions
PROSPECTS AND OPPORTUNITIES
- Growing demand for wellness is set to boost growth for bathroom and sanitaryware
- Corded power tools are set to decline as battery-powered alternatives gain share
- Sustainable innovations are set to drive growth in home improvement in Italy
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2019-2024
- Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth in homewares is driven by the ongoing demand for home cooking in Italy
- AMC Italia drives growth with premium stainless steel cookware and tableware
- Home products specialists lead due to a wide range of product offerings
PROSPECTS AND OPPORTUNITIES
- Increasing living costs will dampen growth opportunities for homewares
- Ovenware will face challenges as consumers migrate towards convenient cooking methods
- Technological integration is set to influence homewares in Italy
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2019-2024
- Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
- Table 34 Sales of Homewares by Material: % Value 2019-2024
- Table 35 NBO Company Shares of Homewares: % Value 2020-2024
- Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
- Table 37 Distribution of Homewares by Format: % Value 2019-2024
- Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
