PUBLISHER: Euromonitor International | PRODUCT CODE: 1746790
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746790
Home and Garden in the United Kingdom
In 2024, sales of home and garden products in the UK declined in value terms, reflecting a challenging economic backdrop and a shift in household spending priorities. The cost-of-living crisis, driven by inflation, higher energy costs, and elevated interest rates, eroded disposable income and made consumers more cautious in their discretionary spending. As a result, many homeowners postponed or scaled back major home improvement projects, while others reduced everyday spending on garden enhancem...
Euromonitor International's Home and Garden in United Kingdom report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2019-2024
- Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
- Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
- Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
- Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Economic pressures and unseasonably dull weather drive slowdown in UK gardening sales in 2024
- Westland remains the leader, while Lidl Germany drives growth through value, seasonal promotions, and sustainability
- Non-grocery retailers lead gardening distribution in the UK, with omnichannel growth and e-commerce innovation enhancing reach
PROSPECTS AND OPPORTUNITIES
- Non-grocery retailers' specialisation and omnichannel strategies support stability in UK gardening sales in 2025
- Younger consumers embrace sustainability while older generations maintain traditional gardening practices
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2019-2024
- Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Gardening: % Value 2020-2024
- Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
- Table 14 Distribution of Gardening by Format: % Value 2019-2024
- Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Increased demand for comfort and functionality makes indoor living the largest category in the UK's home furnishings market
- IKEA strengthens its focus on sustainability and multifunctionality but faces headwinds from economic challenges
- Non-grocery retailers consolidate leadership through omnichannel expansion and strategic acquisitions
PROSPECTS AND OPPORTUNITIES
- Consumer demand for home-related products and the growth of outdoor living in the UK driven by post-pandemic trends such as staycations and home-centric lifestyles
- Future of AI and automation in furniture design and production driven by innovations in smart furniture and self-assembling technology
- Declining birth rate in the UK influencing demand for versatile and space-saving children's furniture
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2019-2024
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
- Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
- Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Economic pressures and shifting consumer priorities lead to a decline in the UK home improvement market
- Farrow & Ball's commitment to eco-friendly products and digital engagement fuels its growth in 2024
- Digital innovation and rapid delivery drive growth in the UK's home improvement e-commerce landscape in 2024
PROSPECTS AND OPPORTUNITIES
- Consumer demand for home improvement in the UK in 2025 and the dynamic growth of power tools driven by DIY trends and technological advancements
- Innovations like 3D printing, AI-driven design tools, and smart home integration driving personalised and efficient home improvement in the UK
- Sustainability driving major shifts in the UK home improvement sector towards biodegradable materials and energy efficiency
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2019-2024
- Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
- Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
- Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
- Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Changing consumer priorities and economic pressures lead to decline in homewares sales in 2024
- Meyer Group's brand collaborations and innovative cookware lines fuel growth
- Non-grocery retailers lead the UK homewares sector in 2024, driven by strategic expansions and consumer demand
PROSPECTS AND OPPORTUNITIES
- Kitchen category expected to be the most dynamic in the UK homewares market due to smart technology and sustainability
- Innovations in self-cleaning materials and AI-integrated appliances reshape the UK homewares market by enhancing convenience, hygiene, and sustainability
- Younger consumers drive demand for eco-friendly, multifunctional, and smart homeware products
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2019-2024
- Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
- Table 34 Sales of Homewares by Material: % Value 2019-2024
- Table 35 NBO Company Shares of Homewares: % Value 2020-2024
- Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
- Table 37 Distribution of Homewares by Format: % Value 2019-2024
- Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
