PUBLISHER: Euromonitor International | PRODUCT CODE: 1756993
PUBLISHER: Euromonitor International | PRODUCT CODE: 1756993
Eyewear in Italy
Value sales of eyewear are set to rise in Italy in 2025. Growth is set to be supported by a gradually improving macroeconomic context and the easing of cost pressures that have weighed heavily on the industry in recent years. While the broader consumer environment remains cautious, falling inflation, moderate GDP growth, and recovering disposable incomes are helping to lift sentiment, particularly around health-related and premium product categories. As a result, consumers are once again showing...
Euromonitor International's Eyewear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Eyewear in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for eyewear?
MARKET DATA
- Table 1 Sales of Eyewear by Category: Volume 2020-2025
- Table 2 Sales of Eyewear by Category: Value 2020-2025
- Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
- Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
- Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
- Table 7 Distribution of Eyewear by Format: % Value 2020-2025
- Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
- Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
- Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Structural barriers limit user growth, but value rises on shift to daily disposables and premium materials
- Alcon maintains leadership amid growing pressure from private label expansion
- Myopia control lens market expands, driven by medical certification and practitioner endorsement
PROSPECTS AND OPPORTUNITIES
- Daily disposables and presbyopia-led demand to drive contact lens growth
- Myopia control expected to continue growing in the forecast period
- Independent optical goods stores to remain central as online growth accelerates
CATEGORY DATA
- Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
- Table 13 Sales of Contact Lenses by Category: Value 2020-2025
- Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
- Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
- Table 16 Sales of Contact Lens Solutions: Value 2020-2025
- Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
- Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
- Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
- Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
- Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
- Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
- Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
- Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
- Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
- Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
- Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
- Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
- Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
- Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
- Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Spectacle lenses drives growth as premiumisation and medical positioning offset economic pressures
- Essilor extends lead supported by lenses and innovation
- Myopia control lenses grow as key players build awareness and value
PROSPECTS AND OPPORTUNITIES
- Demand for spectacles to be driven by ageing population, digital lifestyles, and growing focus on prevention and premium lenses
- Progressive lens innovation and digital tools reshape competition in a fragmented market
- Eyewear manufactuers bet on tech and med innovations to foster long-term growth
CATEGORY DATA
- Table 33 Sales of Spectacles by Category: Volume 2020-2025
- Table 34 Sales of Spectacles by Category: Value 2020-2025
- Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
- Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
- Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
- Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
- Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
- Table 40 Distribution of Spectacles by Format: % Value 2020-2025
- Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
- Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
- Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
- Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Volume growth set to resume for sunglasses in 2025
- Luxottica leads despite share erosion
- Athleisure and outdoor trends push sports sunglasses ahead of the market
PROSPECTS AND OPPORTUNITIES
- Outlook for sunglasses remains sluggish despite economic recovery
- Eyewear brands turn to celebrity power amid growing competition
- Sunglasses expected to increasingly become an omnichannel category
CATEGORY DATA
- Table 45 Sales of Sunglasses: Volume 2020-2025
- Table 46 Sales of Sunglasses: Value 2020-2025
- Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
- Table 48 Sales of Sunglasses: % Value Growth 2020-2025
- Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
- Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
- Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
- Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
- Table 53 Forecast Sales of Sunglasses: Value 2025-2030
- Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
- Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030
