PUBLISHER: Euromonitor International | PRODUCT CODE: 1780493
PUBLISHER: Euromonitor International | PRODUCT CODE: 1780493
Toys and Games in Malaysia
Toys and games in Malaysia recorded further value growth in 2024, largely due to the rising popularity of products targeting kidults, licensed intellectual property, and educational toys. Development is also being influenced by strategic partnerships and the accessibility of cloud gaming. However, challenges such as inflation and a decrease in fertility rates persist, and the industry is further complicated by the coexistence of e-commerce and traditional retail.
Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Kidults and video games drive sales amid inflation and falling fertility rates
KEY DATA FINDINGS
- CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
- Strong growth for traditional toys and games, but video games dominates sales
- CHART 2 Analyst Insight
- Monsta and Wau Animation drive innovation via cultural appeal and licensing
- CHART 3 Local Franchise Wau Animation Teams Up With Sembo Blocks To Target Youngsters
- Affordable cloud gaming passes boost accessibility for local gamers
- CHART 4 Local Cloud Gaming Platform Nebula Offers 1000+ Games To Stream Instantly
WHAT'S NEXT?
- Rising incomes to drive expansion of toys and games over the forecast period
- Greater interest in STEM-based toys to foster learning through play
- Millennials to help drive sales as local birth rates fall
COMPETITIVE LANDSCAPE
- Competitive landscape led by video games companies
- Boboiboy Galaxy and Ejen Ali benefit from licensed merchandise partnerships
- Mattel adjusts production amid tariffs and capacity expansion
CHANNELS
- Physical stores regain share as consumers enjoy in-person toy shopping
- Impulse Gaming expands with new flagship store in Johore
ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2019-2029
- CHART 6 PEST Analysis in Malaysia 2024
CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in Malaysia 2024
- CHART 8 Consumer Landscape in Malaysia 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Kidults, collectibles and STEM-based toys drive impressive growth
- CHART 9 Key Trends 2024
INDUSTRY PERFORMANCE
- Pop Mart dolls and local anime help drive category sales
- CHART 10 Labubu Dolls Amasses Loyal Following Among Avid Malaysian Collectors
- Parents favour sustainability and cultural relevance in toys and games
- The Nurts leverages learn-and-play activities to enhance children's skills
- CHART 11 The Nurtz Supports Learn-And-Play Activities With Educational Toys and Games Kits
WHAT'S NEXT?
- Overall positive outlook but category may struggle towards the end of the forecast period
- Demand for educational toys shapes purchasing patterns
- Kidults and collectibles trends to drive sales of dolls amid declining birth rate
- CHART 12 Analyst Insight
COMPETITIVE LANDSCAPE
- New leader as competitive landscape becomes increasingly consolidated
- Local anime and films drive licensing in action figures and games
- Mattel reduces China toy production due to tariffs
CHANNELS
- Physical retailers benefit from weekend visits to shopping centres
- Further gains for retail e-commerce as it attracts consumers with competitive prices
- Impulse Gaming expands physical presence with new stores
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Further shift towards digital content and rising interest in esports help drive video games
- CHART 13 Key Trends 2024
INDUSTRY PERFORMANCE
- Mobile games drives growth within largest category of video games software
- CHART 14 Analyst Insight
- Local developers cater to demand for culturally relevant games
- CHART 15 Kurechi Game Studio Incorporates Malaysia's Rich Cultural Diversity Into Its Games
- Cloud gaming platforms offer flexible subscriptions and expand services
- Some adults still invest in static consoles for leisure despite economic pressures
- CHART 16 Nintendo Event Encourages Parents And Children To Trail-Play And Compete For Fun
WHAT'S NEXT?
- Disposable income growth set to drive future expansion of video games
- Cloud gaming and AI to drive growth and shape consumer behaviour
- Games with local elements and esports to see rising popularity
COMPETITIVE LANDSCAPE
- Sony gains dominance of video games hardware with new PlayStation launch
- Kurechii update features local culture; popular games achieve high satisfaction
- Nintendo to launch upgraded Switch console to boost demand
CHANNELS
- Retail e-commerce remains dominant due to popularity of digital games
- Offline stores preferred for video game hardware purchases
- Impulse Gaming expands retail presence with new flagship stores
COUNTRY REPORTS DISCLAIMER
