Soft Drinks in the Middle East and Africa

The Middle East and Africa is the fastest growing region for soft drinks, driven by urbanisation, tourism and rising demand for convenience. Energy drinks and RTD coffee are surging, especially among young people. Boycotts and price sensitivity are shifting consumers towards local brands, though many face production constraints. Small grocers remain the key retail channel, despite the expansion of modern trade.

Euromonitor International's Soft Drinks in the Middle East and Africa global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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