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PUBLISHER: Euromonitor International | PRODUCT CODE: 1780496
PUBLISHER: Euromonitor International | PRODUCT CODE: 1780496
Alcoholic Drinks in Thailand
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PAGES: 72 Pages
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In 2024, total volume sales of alcoholic drinks in Thailand increased, albeit at a slower pace compared to the previous year, with a more pronounced rise in current value terms. Growth was significantly influenced by a surge in tourism. Thailand is a popular tourist destination, and the increasing number of tourists had significant implications for the sale of alcoholic drinks, particularly in tourist-heavy areas such as Bangkok, Phuket, and Pattaya. Wine also benefited from a reduction in taxes...
Euromonitor International's Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
- Outlook
MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BEER IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Domestic economy lager accounts for the highest sales due to its low price and wide availability
- Boon Rawd Brewery remains the top company in beer, while Thai Beverage sees dynamism
- Hypermarkets leads off-trade beer distribution in 2024 due to a wide selection, while on-trade sales increase due to rising tourism and broad availability
PROSPECTS AND OPPORTUNITIES
- The premiumisation trend will fuel growth in beer, with stout projected to see the most dynamism due to its premium perception
- Fewer restrictions on advertising alcoholic drinks could potentially benefit small craft beer businesses
- New law amendment expected to drive growth for craft beer as new breweries emerge and consumers seek diverse flavour profiles
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
CATEGORY DATA
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 Sales of Beer by Craft vs Standard 2019-2024
- Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Lower excise taxes on alcohol and nightlife in Thailand benefit imported wines and boost on-trade sales
- Siam Winery maintains its lead in wine in Thailand in 2024 with diverse, accessible, and affordable offerings
- Supermarkets remains the top distribution channel for wine due to a wide product range and urban locations targeting high-income consumers
PROSPECTS AND OPPORTUNITIES
- Higher demand as incomes rise and interest in wine increases, especially in urban areas
- Potential health benefits of moderate wine consumption may provide opportunities for growth over other alcoholic drinks
- Organic and sustainably packaged wines likely to see higher demand from a low base
CATEGORY DATA
- Table 32 Sales of Wine by Category: Total Volume 2019-2024
- Table 33 Sales of Wine by Category: Total Value 2019-2024
- Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Limited growth due to economic downturn and health trend, although tequila sees a high increase
- Thai Beverage maintains its dominance, but loses slight share to imported spirits
- With expansion of the product range, supermarkets sees share growth
PROSPECTS AND OPPORTUNITIES
- Shochu/soju set to see strong growth, with Thai products likely to be popular due to their lower price
- Growth of craft spirits likely to be driven by new legislation
- Recent launches set to drive increasing premiumisation in spirits
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
CATEGORY DATA
- Table 63 Sales of Spirits by Category: Total Volume 2019-2024
- Table 64 Sales of Spirits by Category: Total Value 2019-2024
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Competition, high prices, and brand withdrawal drive volume decline for cider/perry
- Siam Winery maintains its lead, but Brewberry sees the strongest growth
- Growing share of sales for convenience stores as Moose expands distribution to this channel
PROSPECTS AND OPPORTUNITIES
- Growth opportunities through awareness-raising and wider distribution
- Health and wellness and craft trends likely to attract consumers to cider/perry
- Product innovation will be important to compete with other alcoholic drinks categories
CATEGORY DATA
- Table 84 Sales of Cider/Perry: Total Volume 2019-2024
- Table 85 Sales of Cider/Perry: Total Value 2019-2024
- Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Easy drinking, convenience, and new product development drive growth
- Local company Siam Winery maintains its dominance with new product development
- Hypermarkets continues to lead, but loses share to proximity channels
PROSPECTS AND OPPORTUNITIES
- Continued growth due to convenience and product launches
- Demand for healthier products set to influence the development of RTDs
- New product development through innovative flavours
CATEGORY DATA
- Table 99 Sales of RTDs by Category: Total Volume 2019-2024
- Table 100 Sales of RTDs by Category: Total Value 2019-2024
- Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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