Alcoholic Drinks Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Packaging Type, By Distribution Channel, By Region, By Competition, 2020-2030F

Description

The Global Alcoholic Drinks Market, valued at USD 532.23 Billion in 2024, is projected to experience a CAGR of 6.93% to reach USD 795.45 Billion by 2030. Alcoholic drinks constitute a diverse category of beverages containing ethanol, primarily consumed for their psychoactive properties and cultural significance across various societies. The global market's expansion is fundamentally supported by strong drivers such as increasing disposable incomes, particularly in developing economies, ongoing urbanization, and the continuous development of distribution channels.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 532.23 Billion
Market Size 2030	USD 795.45 Billion
CAGR 2025-2030	6.93%
Fastest Growing Segment	Online Sales Channel
Largest Market	North America

Key Market Drivers

The global alcoholic drinks market is significantly influenced by increasing premiumization and a growing demand for high-quality products. Consumers are progressively seeking beverages that offer superior craftsmanship, unique taste profiles, and authentic origins, moving away from mass-produced options. This trend is evident in categories like premium spirits, where consumers are willing to invest more for perceived higher value and an enhanced drinking experience. For instance, according to the Distilled Spirits Council of the United States, in February 2024, U. S. spirits supplier sales for Tequila and Mezcal collectively rose by 7.9% in 2023, achieving a total of $6.5 billion, indicating a strong preference for these higher-end categories. This sustained demand for premium offerings compels manufacturers to innovate and diversify their portfolios to cater to evolving consumer tastes.

Key Market Challenges

The escalating regulatory scrutiny, which includes the implementation of higher excise taxes and increasingly restrictive advertising prohibitions, presents a significant impediment to the sustained growth of the global alcoholic drinks market. Higher excise taxes directly reduce consumer affordability and producer profitability, thereby suppressing demand. For example, according to SpiritsEUROPE, excise duties in Nigeria surged by 200% in 2022, and in Ghana by 100% in the same year, directly impacting sales volumes. These substantial tax increments force businesses to absorb costs or pass them to consumers, hindering market expansion and potentially stimulating illicit trade.

Key Market Trends

The global alcoholic drinks market is increasingly shaped by strategic geographic expansion into developing markets, presenting substantial growth opportunities through rising disposable incomes and evolving consumer preferences. Companies are actively establishing their presence in regions with burgeoning middle classes. The Brewers Association, in its 2024 mid-year report, indicated that international markets, particularly Latin America and Asia, showed increased interest in imported craft beer, with export volumes growing by 4% in 2023. This trend is crucial for sustained market growth, enabling brands to diversify revenue streams.

Key Market Players

Anheuser-Busch InBev
Heineken Holding N.V.
Diageo PLC
Kweichow Moutai Co. Ltd.
Pernod Ricard SA
Molson Coors Beverage Company
Carlsberg Group
Thai Beverage Plc
Asahi Group Holdings, Ltd.
Kirin Holdings Company, Limited

Report Scope:

In this report, the Global Alcoholic Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alcoholic Drinks Market, By Product:

Beer
Vodka
Whisky
Wine
Rum
Others

Alcoholic Drinks Market, By Packaging Type:

Bottles
Can

Alcoholic Drinks Market, By Distribution Channel:

Liquor Stores
On-Premises
Online Sales Channel
Others

Alcoholic Drinks Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Alcoholic Drinks Market.

Available Customizations:

Global Alcoholic Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Alcoholic Drinks Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product (Beer, Vodka, Whisky, Wine, Rum, Others)
- 5.2.2. By Packaging Type (Bottles, Can)
- 5.2.3. By Distribution Channel (Liquor Stores, On-Premises, Online Sales Channel, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Alcoholic Drinks Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Packaging Type
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Alcoholic Drinks Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product
    - 6.3.1.2.2. By Packaging Type
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Alcoholic Drinks Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product
    - 6.3.2.2.2. By Packaging Type
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Alcoholic Drinks Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product
    - 6.3.3.2.2. By Packaging Type
    - 6.3.3.2.3. By Distribution Channel

7. Europe Alcoholic Drinks Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Packaging Type
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Alcoholic Drinks Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product
    - 7.3.1.2.2. By Packaging Type
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Alcoholic Drinks Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product
    - 7.3.2.2.2. By Packaging Type
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Alcoholic Drinks Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product
    - 7.3.3.2.2. By Packaging Type
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Alcoholic Drinks Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product
    - 7.3.4.2.2. By Packaging Type
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Alcoholic Drinks Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product
    - 7.3.5.2.2. By Packaging Type
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Alcoholic Drinks Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Packaging Type
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Alcoholic Drinks Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product
    - 8.3.1.2.2. By Packaging Type
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Alcoholic Drinks Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product
    - 8.3.2.2.2. By Packaging Type
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Alcoholic Drinks Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product
    - 8.3.3.2.2. By Packaging Type
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Alcoholic Drinks Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product
    - 8.3.4.2.2. By Packaging Type
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Alcoholic Drinks Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product
    - 8.3.5.2.2. By Packaging Type
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Alcoholic Drinks Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product
- 9.2.2. By Packaging Type
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Alcoholic Drinks Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product
    - 9.3.1.2.2. By Packaging Type
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Alcoholic Drinks Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product
    - 9.3.2.2.2. By Packaging Type
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Alcoholic Drinks Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product
    - 9.3.3.2.2. By Packaging Type
    - 9.3.3.2.3. By Distribution Channel

10. South America Alcoholic Drinks Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product
- 10.2.2. By Packaging Type
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Alcoholic Drinks Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product
    - 10.3.1.2.2. By Packaging Type
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Alcoholic Drinks Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product
    - 10.3.2.2.2. By Packaging Type
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Alcoholic Drinks Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product
    - 10.3.3.2.2. By Packaging Type
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Alcoholic Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Anheuser-Busch InBev
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Heineken Holding N.V.
15.3. Diageo PLC
15.4. Kweichow Moutai Co. Ltd.
15.5. Pernod Ricard SA
15.6. Molson Coors Beverage Company
15.7. Carlsberg Group
15.8. Thai Beverage Plc
15.9. Asahi Group Holdings, Ltd.
15.10. Kirin Holdings Company, Limited