PUBLISHER: Euromonitor International | PRODUCT CODE: 1780537
PUBLISHER: Euromonitor International | PRODUCT CODE: 1780537
Toys and Games in Hong Kong, China
In 2024, toys and games in Hong Kong experienced an increase in value sales, largely due to the growing popularity of video games and the kidult phenomenon. Cloud gaming emerged as a solution to space constraints, and well-known brands enjoyed a resurgence. The transition to online retail has necessitated more robust e-commerce strategies. The competitive landscape become less concentrated, with the top five companies holding lower value share overall.
Euromonitor International's Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Rising sales mainly driven by video games and kidult trend
KEY DATA FINDINGS
- CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
- Video games continues to drive overall industry sales
- GameBear migrates to cloud, reducing latency and improving reporting
- CHART 2 GameBear's Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
- Kidult trend increases value of toys targeting adults
- CHART 3 Analyst Insight
WHAT'S NEXT?
- Video games to drive future growth of toys and games
- The need to expand target audience to drive sales in a market with declining birth rate
- AI integration and increasing focus on STEM toys
COMPETITIVE LANDSCAPE
- Concentration in competitive landscape declines, with Chinese brands making gains
- 52Toys targets IPO amid growing collectibles trend
- CHART 4 52Toys Aims for Aggressive Expansion with New IPO Listing
- FoloToy integrates AI chatbot with plush toys for interactive tutoring
CHANNELS
- Retail e-commerce offers retailers wider reach due to cross-border platforms
- HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2019-2029
- CHART 6 PEST Analysis in Hong Kong, China 2024
CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in Hong Kong, China 2024
- CHART 8 Consumer Landscape in Hong Kong, China 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Kidults and collectibles help support sales of some traditional toys and games
- CHART 9 Key Trends 2024
INDUSTRY PERFORMANCE
- Concerned parents aim to encourage their children to engage in creative play
- Bloks Group benefits from kidult trend with successful IPO
- CHART 10 BloksGroup Achieves Over USD200 Million in First Public Offerings
- Playmates Toys leverages nostalgia to maintain consumer engagement
- CHART 11 Re-Released TMNT Figurines Capitalises on Brand Recognition And Nostalgia
WHAT'S NEXT?
- Slow growth for traditional toys and games but greater footfall from mainland can support demand
- Toy manufacturers look to expand target audience due to low and falling birth rate
- CHART 12 Analyst Insight
- The integration of AI and STEM toys to boost sales
COMPETITIVE LANDSCAPE
- LEGO Group benefits from dominating construction, the largest category
- 52Toys targets kidults with blind boxes and designer collectibles
- FoloToy integrates AI chatbots into plush toys for interactive learning
CHANNELS
- Traditional toys and games stores remains important destination
- HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Video games continues to be driven by digital content and subscription services
- CHART 13 Key Trends 2024
INDUSTRY PERFORMANCE
- Video games returns to growth, supported by subscription services
- GameBear reduces latency and reporting times using cloud services
- CHART 14 Analyst Insight
- Tencent and NetEase use subscriptions to broaden access for gamers
- CHART 15 NetEase Reveals New Battle Royal Strategy with Mobile E-Sports Offerings
WHAT'S NEXT?
- Video games software set to spearhead expansion
- New consoles offer access to Steam libraries, boosting online games and subscriptions
- Growth of mobile games and esports underpinned by government support
COMPETITIVE LANDSCAPE
- Fragmented competitive landscape sees Chinese studios expanding globally via partnerships
- Mad Catz launches N.E.K.O. arcade controller for fighting games
- Genshin Impact and Pop Mart collaboration targets kidult trend
- CHART 16 Dress-Up Dreams collection From Genshin Impact Leveraging Kidult Trend
CHANNELS
- Retail e-commerce strengthens its dominance as distribution channel
- HP launches OMEN gaming laptop with AI cooling features, supporting digital computer games
COUNTRY REPORTS DISCLAIMER
