Sustainability in Japan

Description

Despite nearly half of all consumers being concerned about climate change, less than 18% feel their sustainable actions can make a difference to the world. This means there is strong opportunity for brands to invest in actionable claims and sustainability awareness campaigns. The biggest type of sustainable consumer is the naturalist, but at less than 9% of consumers, this is comparatively low globally. However, 43% of naturalists are willing to pay more for apparel with sustainable attributes.

Euromonitor International's Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers' evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sustainability market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: SUSJP

List Of Contents And Tables

SCOPE

CHART 1 Sustainability Country Report Scope 2025

KEY FINDINGS

CHART 2 Sustainability Country Report Main Findings 2025

INTRODUCTION

CHART 3 Sustainability Market in Japan: Key Metrics by Industry 2024

CONSUMER BEHAVIOUR

Environmental awareness
CHART 4 Consumers' Sustainability Awareness and Actions in Japan 2020-2025
Green actions
CHART 5 Consumers' Environmental Action in Japan 2025
Trust in green labels
CHART 6 Consumer Trust in Product Claims in Japan 2025
Shopping preferences
CHART 7 Consumer Circular Shopping Preferences in Japan 2025
Sustainable consumer types
CHART 8 Sustainable Consumer's Types in Japan 2025
CHART 9 Zero Wasters: Largest Consumer Type in Japan 2025

MARKET SIZE AND PRODUCT PREVALENCE

CHART 10 Sustainability Market Size By Industry in Japan 2020-2024
CHART 11 Sustainability Product Prevalence by Industry in Japan 2020-2024

SUSTAINABLE PRODUCTS

CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 13 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 14 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 15 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 16 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 17 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 18 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 19 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 20 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 21 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in apan 2024
CHART 22 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024

COMPETITOR ANALYSIS

CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Japan 2020-2024
CHART 24 Top 10 Companies: Sustainability Product Prevalence in Japan 2020-2024

SEIZING THE OPPORTUNITY - BY INDUSTRY

CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 26 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 27 Staple Foods: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 28 Tissue and Hygiene: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 29 Consumer Health: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 30 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 31 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 32 Pet Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 33 Snacks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 34 Home Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 35 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024

SEIZING THE OPPORTUNITY - BY KEY ATTRIBUTE GROUP

CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
CHART 37 Sustainable Sourcing Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
CHART 38 Planet Friendly Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024