PUBLISHER: Euromonitor International | PRODUCT CODE: 1827062
PUBLISHER: Euromonitor International | PRODUCT CODE: 1827062
Travel in Japan
Travel in Japan in 2025 is experiencing solid value sales growth, led by continued strong demand in inbound travel. The most significant driver in 2025 is the return of Chinese tourists, historically Japan's largest inbound market. This resurgence is amplified by a persistently weak yen, which has made Japan an attractive destination for international travellers seeking value. Tourists are staying longer and spending more, especially on shopping, dining and cultural experiences.
Euromonitor International's Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Travel in 2025: The Big Picture
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2020-2025
- Table 2 Surface Travel Modes Online Sales: Value 2020-2025
- Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
- Table 5 In-Destination Spending: Value 2020-2025
- Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TOURISM FLOWS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Inbound tourism continues to surge
- Weak yen and geopolitical headwinds harm outbound recovery despite continued growth
PROSPECTS AND OPPORTUNITIES
- Overtourism and natural disasters as potential risks to inbound tourism growth
- Passion- and interests-based travel may help drive outbound tourism
CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2020-2025
- Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
- Table 9 Inbound City Arrivals 2020-2025
- Table 10 Inbound Tourism Spending: Value 2020-2025
- Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
- Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
- Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
- Table 15 Domestic Spending: Value 2020-2025
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
- Table 17 Forecast Domestic Spending: Value 2025-2030
- Table 18 Outbound Departures: Number of Trips 2020-2025
- Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
- Table 20 Outbound Tourism Spending: Value 2020-2025
- Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
- Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- New and expanded routes drive momentum for airlines
- Loyalty programmes and customer engagement key to retaining strong presence
PROSPECTS AND OPPORTUNITIES
- Tier 2 and 3 city connectivity offer opportunities for further growth
- Rising awareness of SAF in Japan
CATEGORY DATA
- Table 24 Airlines Sales: Value 2020-2025
- Table 25 Airlines Online Sales: Value 2020-2025
- Table 26 Airlines: Passengers Carried 2020-2025
- Table 27 Airlines NBO Company Shares: % Value 2020-2024
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
- Table 31 Forecast Airlines Sales: Value 2025-2030
- Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Increased demand drives diversification in lodging
- Hotels drive lodging growth
PROSPECTS AND OPPORTUNITIES
- Further growth forecast for lodging (destination), supported by inbound tourism
- Labor shortage must be addressed for sustainable travel
CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2020-2025
- Table 34 Lodging (Destination) Online Sales: Value 2020-2025
- Table 35 Hotels Sales: Value 2020-2025
- Table 36 Hotels Online Sales: Value 2020-2025
- Table 37 Other Lodging Sales: Value 2020-2025
- Table 38 Other Lodging Online Sales: Value 2020-2025
- Table 39 Lodging (Destination) Outlets: Units 2020-2025
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
- Table 42 Hotels NBO Company Shares: % Value 2020-2024
- Table 43 Hotel Brands by Key Performance Indicators 2025
- Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
- Table 46 Forecast Hotels Sales: Value 2025-2030
- Table 47 Forecast Hotels Online Sales: Value 2025-2030
- Table 48 Forecast Other Lodging Sales: Value 2025-2030
- Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
- Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Concerns for accuracy emerge despite growth in online booking in 2025
- Omnichannel strategies and loyalty programmes prove crucial for growth
PROSPECTS AND OPPORTUNITIES
- Klook platform shakes up booking
- Intensifying competition among platforms
CATEGORY DATA
- Table 51 Booking Sales: Value 2020-2025
- Table 52 Business Travel Sales: Value 2020-2025
- Table 53 Leisure Travel Sales: Value 2020-2025
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
- Table 55 Forecast Booking Sales: Value 2025-2030
- Table 56 Forecast Business Travel Sales: Value 2025-2030
- Table 57 Forecast Leisure Travel Sales: Value 2025-2030
